How a spreadsheet became a $146K/year business

Good morning and Happy Thanksgiving!

This is Pat, founder of Starter Story — I wanted to give a warm welcome to the 1,042 people who joined us since our last newsletter on Tuesday. To anyone reading this, your support means a lot! I hope you enjoy reading our content as much as we enjoy creating it.

To honor this holiday, we’re bringing the Sunday style in. I hope you like the menu.

This bite-sized content is perfect to become the most interesting person at the table.

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And now, let’s dig in!

1. The turkey 🍗

This solo founder created a $10M/year tool

Super specific product (testing tool) for a specific market (rather big companies) that he had previous experience in = winning formula.

And it’s all 100% bootstrapped.

A great strategic decision: To build a cheaper, better version of an existing product. Sacrifice differentiation for reducing risk (proven market), lower initial investment, and generating revenue quicker.

2. The mashed potatoes 🥔

This company literally reinvented the water

Yes, you read that right.

It’s water but designed by Apple.

Read it. You’ll have the best story at the dinner table.

3. The corn 🌽

This construction worker left his job and started a $12K/month business

Ditched the hard hat and became an SEO expert.

The business model is brilliant. He calls it “rank and rent”.

It essentially consists in building online properties –websites– that rank high on Google and then rent them to a business interested in getting the leads that it generates.

Don’t skip this one if you’re in the SEO business or trying to grow the organic traffic for your business, he shares many tips and strategies you can implement right away. Super valuable case study.

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