Demand Curve - Don’t “build an audience”

Hey there,

tl;dr We’ve partnered with Katelyn Bourgoin to launch Un-ignorable 👀— a new group challenge that’ll help you drive sales by creating thumb-stoppingly good content.

The challenge starts on Jan. 10, 2023, but we’ve just opened 50 early bird seats (at 50% off).

Ready to jump in? Check out this Google doc to learn more.

For everyone else, let’s see if Un-ignorable is even right for you. 

Imagine this…

You want to build an audience.

You’ve watched from the sidelines while other marketers and founders brag talk about getting 10k, 20k, or even 100k followers in a few months.

It seems so easy for them. But you’re struggling.

You’ve taken some courses. Tried using “proven templates.” And signed up for the hottest tools.

But despite spending hours creating content, your audience growth has not been fast. It’s been frustratingly slow. 

Does this sound familiar? 

You’re definitely not alone.

🎤Before we go on, we think now is a good time to pass the mic to the real mastermind — and lead instructor — of Un-ignorable. We’re stoked to introduce you to Katelyn Bourgoin (CEO of Customer Camp and the Why We Buy newsletter). Take it away, Katelyn… 🎤

A few months ago one of my Twitter followers asked me a question…

This conversation made me pause. 

He was right. It was too vague. This wasn’t helpful at all.

We live in the attention economy.

And you know the harsh truth about living in the attention economy?

The people and brands that win aren’t necessarily the ones with the best products or services.

The winners are the best at getting buyers to pay attention.

In my rush to answer his question, I glossed right over the most important part. 

This part…

Whether you wanna build an audience on Twitter, LinkedIn, or TikTok, you need to post about stuff your people care about.

That sounds obvious, right? But it’s the #1 thing people struggle with.

This is my secret sauce.

I deeply understand the people I serve.

I know about their fears, their goals, and their selfish desires.

As the host of the Why We Buy newsletter, I have the privilege of exploring buyer psychology each week.

Understanding psychology helps me to craft thumb-stopping hooks and visuals that evoke emotions and drive action.

I’ve studied the fastest-growing accounts and reverse-engineered their approach. I’ve learned “the rules” of audience growth so I can decide when to break them.

When you combine a deep understanding of human behavior with an understanding of how algorithms work, you can grow an audience—I promise.

That said… 

F*ck building an audience.

Followers and likes don’t pay the bills.

There are plenty of folks who gamed the algorithms to grow HUGE audiences. But many of those folks are NOT making huge money.

I don’t want you to fall into the same trap. 

We created Un-ignorable for people like you.

People who want to build an audience the smart way. 

People who care more about building a business that feeds their family than building an audience to feed their ego. 

People who want to take risks and set new social media trends (not copy them 6 months later once they’ve basically stopped working).

People who want to be un-ignorable.

Does that sound like you?

You should join the Un-ignorable Challenge.

We’ve opened 50 early bird seats. There’s no fancy sales page since this is our pre-launch, but you can learn more in this Google doc. 

Let us know if you have any questions.

-Katelyn and the Demand Curve Team