The $482 billion "treat yourself" industry

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The $482 billion "treat yourself" industry

And 13 real-life case studies to learn how to profit from it.

From the news:

Just recently, Unilever started recalling dry shampoo aerosol products because they may contain higher levels of a cancer-causing chemical.

Facts:

The global beauty and personal care products market size was valued at 482.8 billion in 2021.

43% of U.S. millennials look for natural ingredients when buying skincare products.

The opportunity:

Products made with natural, non-toxic, and organic ingredients are on the rise and are one the big industry growth boosters.

Many people lost trust in big brands and seek alternatives. New e-commerce companies have a better opportunity to position themselves in this huge niche. 

Since all the ingredients are natural products, most of these products can be made at home with very basic equipment. However, if you have the budget, you can find a company to make them for you.

13 examples of founders making a killing in this industry that you can learn from:

Skincare

The industry was valued at 130 billion in 2021 and will expand at an annual growth rate of 4.6% up to 2030.

What consumers value: innovation, textures, and smells. 

Opportunities to succeed in the space: great packaging is a must, become an authority on skin sensitivity, champion your eco-credentials, and complete transparency with production and ingredients list. 

✅ Two moms started a $2K/mo side hustle selling homemade body butter

✅ How this founder built a $40K/mo business making skincare products using beef fat

✅ This skincare brand for people with sensitive skin grew to almost $5M/year

👉 Read 23 more real-life case studies

Perfume

Fragrances are no small business: the industry is expected to reach over $40B in the next few years.

And indie brands are on the rise. Leveraging TikTok to get the word out –a viral video can sell all their stock– and cashing in the consumer’s desire for individuality ––lots of people don’t want to smell like something you can buy at Walmart and has the face of a celebrity on the box. A “small” perfume brand can be a cash cow.

✅ This handcrafted personal and home fragrances brand generates $19K/mo

✅ These brothers created a $200K/mo fragrance for men

✅ How Canada’s largest online fragrance retailer reached $2M/mo in sales

Deodorant

A product of daily use. Perfect to create loyal customers and try different business models such as subscriptions.

Concerns about the use of aluminum and its possible effects on health –especially breast cancer– make this product perfect to introduce all-natural alternatives.

✅ In 21 months, this brand has grown from under $100K to making over $500K per year

✅ This men’s deodorant manufacturer generated over $3M in sales

Makeup

Corporate brands want to be liked by everyone, so they tend to be boring and lack personality. That presents a great opportunity. 

Bold colors, personalized "thank you" messages, including freebies such as samples or stickers, and cruelty-free ingredients are great –and super accessible– marketing weapons to be noticed in the space.

✅ This founder started an $18K/year DIY face mask kits side hustle

✅ This 100% non-toxic brand makes $48K/year

✅ These lipsticks generate $64K in sales

Bonus

👉 A $650K/mo hair extensions company

👉 This student bootstrapped a soap brand to $200K/year 

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