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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Slow Feeder Bowl

Slow feeder bowls have a series of holes, walls, and shapes that make it purposely difficult for a pet to eat.

This category is emerging as a popular way to slow down the eating process of pets and thus, reduce the risk of bloating and choking.

Demand for this product category is also increasing due to a growing number of DTC pet startups starting to sell slow feeder bowls.

One popular pet DTC startup is Outward Hound. Their slow feeder bowl generates an estimated $7K/day on Amazon.

What's Next

Slow feeder bowls are part of the Pet Health Accessories meta trend.

The pet health market is estimated to be approximately $40B.

While pet medication currently makes up the largest share of this market, health accessories are growing quickly.

Here are examples of trending pet health accessories:

Pet anxiety beds are designed to help anxious and stressed pets calm down.

Smart dog collars can track various metrics and inform owners when these indicators change.

Elevated bowls are feeding bowls elevated off the ground. They help release pressure off a pet’s neck when eating or drinking.

Topic #2

HoxHunt

HoxHunt is a cybersecurity awareness platform.

Instead of preventing or managing attacks directly, the platform simulates phishing, social engineering, and other attacks in order to raise awareness among staff. It also rewards users that report potential security issues.

According to the startup, their solution helps companies reduce phishing attacks by 70%.

According to Pitchbook, the startup saw 202% YoY growth in revenue last year.

What's Next

HoxHunt is part of the Security Awareness Training meta trend.

Cyber attacks are becoming more frequent (ransomware attacks have increased by 105% over the last two years.)

A growing number of these attacks happen due to human error. In fact, 85% of all data breaches now happen because employees didn’t recognize the scam.

Only around 54% of employees feel empowered by their organization’s security culture. And security awareness programs are emerging as a way to increase this number.

Which explains why this market is forecasted to grow 10x over the next five years.

Topic #3

Corporate Metaverse

Corporate metaverse are solutions designed for corporate events and in-office gatherings.

In other words, corporate metaverses are essentially digital twins for physical corporate events.

Interest in this technology has spiked largely due to a tech startup called Allseated.

The startup recently made media waves because they raised $15M to develop a B2B platform that delivers metaverses to corporations.

What's Next

Corporate metaverses are part of the Enterprise Metaverse meta trend.

The metaverse is forecasted to become a $1T+ industry over the next decade.

And enterprise applications metaverse are set to play a significant role in this growth.

In fact, the metaverse is seeing utilization in sales and marketing.

Nike has already launched Nikeland, a metaverse where users dress their avatars in Nike apparel.

Nikeland could be a place Nike uses to test new products and gauge consumer interest.

Even R&D and engineering are starting to be impacted by this trend.

For example, Boeing has announced plans to integrate metaverse solutions in the manufacturing and testing of their planes.

Topic #4

Pelvic Health Clinic

Pelvic health clinics, as the name suggests, are medical clinics designed to provide pelvic health care services.

Approximately 30% to 40% of women have symptoms of pelvic floor disorders.

And many general clinics are unable to provide adequate treatment for these issues. In fact, lack of specialty providers has led to relatively high misdiagnosis rates of pelvic-related issues.

What's Next

Pelvic health clinics are part of the Pelvic Care meta trend.

Searches for “pelvic care” have increased by 58% over the last three months.

An openness in talking about sexual and reproductive health has paved the way for advancements in this space.

Which is why we’re seeing rising interest in pelvic care accessories, therapies and medications.

For instance, pelvic floor therapy is a practice that helps alleviate symptoms of pelvic floor dysfunction.

Whereas pelvic trainers and pelvic wands are examples of trending pelvic care accessories.

Topic #5

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Topic #6

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Topic #7

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Topic #8

Rapid Growth Design Product
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Topic #9

New AI-driven Concept
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Exploding Topics - ET: November 29th 2022

Topic #1

Slow Feeder Bowl

What's Next

Topic #2

HoxHunt

What's Next

Topic #3

Corporate Metaverse

What's Next

Topic #4

Pelvic Health Clinic

What's Next

Topic #5

Exponential DTC Brand
(Exploding Topics Pro Only)

Topic #6

EdTech Platform Taking Off
(Exploding Topics Pro Only)

Topic #7

Exploding Open Source Tool
(Exploding Topics Pro Only)

Topic #8

Rapid Growth Design Product
(Exploding Topics Pro Only)

Topic #9

New AI-driven Concept
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ET: November 22nd 2022

ET: November 15th 2022

ET: November 8th 2022

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ET: November 12th 2024

Exploding Topics - ET: November 29th 2022

Topic #1

Slow Feeder Bowl

What's Next

Topic #2

HoxHunt

What's Next

Topic #3

Corporate Metaverse

What's Next

Topic #4

Pelvic Health Clinic

What's Next

Topic #5

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Topic #6

EdTech Platform Taking Off(Exploding Topics Pro Only)

Topic #7

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Topic #8

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Topic #9

New AI-driven Concept(Exploding Topics Pro Only)

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