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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Sensory Sock

Sensory socks are body-sized socks that provide resistance during movement.

The product is mainly used to help children deal with anxiety and stress.

Specifically, the sock provides deep pressure through the joints, which promotes “proprioceptive and vestibular” input.

Which, according to the Child Mind Institute, can help certain children with stress-based behavioral issues.

What's Next

Sensory socks are part of the Deep Pressure Stimulation meta trend.

Around 10% of US children have ADHD, whereas another 7% suffer from anxiety.

Deep pressure stimulation is an emerging treatment for children’s mental health issues.

In fact, approximately 63% of children report positive changes when undergoing deep pressure therapy.

Sensory swings, weighted stuffed animals and heatable animals are examples of trending deep pressure products.

Topic #2

RevOps

RevOps is an approach for maximizing an organization’s revenue.

Specifically, RevOps brings various business units (marketing, sales, operations, finance and more) together around one shared principle: growing revenue.

While this practice is still in its infancy, Gartner estimates that there will be a quick RevOps adoption cycle: by 2025, 75% of the world’s highest growth companies will have a RevOps strategy.

What's Next

RevOps is part of the EverythingOps meta trend.

Aligning operations with broader business strategies is an emerging concept among companies seeking to improve performance.

Examples of trending operational business practices include:

FinOps is a practice that allows businesses to better manage and optimize their cloud spending.

DevOps is a set of business tools and philosophies to increase the speed of application and service delivery.

ITOps refers to the alignment of various business units to acquire and maintain physical IT assets.

SecOps refers to the collaboration between operations and cybersecurity in an effort to automate security and operations tasks.

Topic #3

Hair Styling Powder

Hair styling powder is a men's hair care product that helps add texture and volume to hair.

The product is especially popular among men with thinning hair because it makes their hair look fuller and thicker.

Hair styling powder has grown partly due to organic and paid social media marketing campaigns (videos mentioning the product have over 748 million views on TikTok).

Slick Gorilla and Osis Plus are examples of trending DTC startups that have recently launched hair styling powders.

What's Next

Hair styling powders are part of the Men’s Cosmetics meta trend.

Searches for “men skincare routine” have grown by 700% in the last five years.

In fact, demand for male skincare and haircare products is growing 21% YoY. And is expected to soon outpace the shaving and fragrance categories.

This makes male skin and haircare the fastest-growing segment within the male grooming industry.

Topic #4

Heated Eye Mask

Heated eye masks contain a battery-powered heater that can achieve temperatures up to 120 Fahrenheit.

Some studies suggest that heated eye masks can help treat dry eyes, an increasingly common issue that largely affects older populations.

Which is leading to increased demand for this product. For example, one highly-rated heated eye mask generates approximately $12K/month on Amazon.

What's Next

Heated eye masks are part of the Eye Therapeutics meta trend.

Dry eye syndrome is on the rise. Approximately 15% of the US population now suffers from this problem.

The reasons? An older population (approximately 18% of adults over the age of 75 suffer from chronic dry eyes). Also, people are spending more time in front of screens, which is becoming a leading cause of dry eyes across age groups.

Which is why we’re seeing increased demand for eye therapeutics.

Examples of in-demand eye therapeutics include under-eye patches, eye compressors and eye massagers.

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Exploding Topics
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social media marketing campaigns quick RevOps adoption cycle trending operational business practices EverythingOps meta trend Cosmetics meta trend deep pressure therapy Child Mind Institute stressbased behavioral issues mental health issues various business units broader business strategies physical IT assets trending DTC startups NextHair styling powders last five years heated eye masks deep pressure products Weighted stuffed animals male grooming industry one shared principle highest growth companies men skincare routine hair care product

Exploding Topics - ET: November 1st 2022

Topic #1

Sensory Sock

What's Next

Topic #2

RevOps

What's Next

Topic #3

Hair Styling Powder

What's Next

Topic #4

Heated Eye Mask

What's Next

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Ecommerce products your brand should launch next?

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Exploding Topics - ET: November 1st 2022

Topic #1

Sensory Sock

What's Next

Topic #2

RevOps

What's Next

Topic #3

Hair Styling Powder

What's Next

Topic #4

Heated Eye Mask

What's Next

Need to know whichEcommerce products your brand should launch next?

Key phrases

Older messages

You Might Also Like

Need to know which
Ecommerce products your brand should launch next?