Twitter’s advertising losses are piling up
Twitter’s advertising losses are piling upRevenues are in free fall, employees say. Can Musk turn the tide?On Monday morning, a revenue analyst for Twitter in Europe shared some disheartening news. “We are seeing a significant decline in bookings,” the analyst posted in Slack, before sharing the numbers. Twitter’s ad revenue in Europe, the Middle East and Africa (EMEA) is down 15 percent year over year, he said, and weekly bookings are down 49 percent, according to screenshots shared with Platformer. It was a grim update to an already dire set of forecasts. On October 31, in a Google Sheet created to track advertisers who had paused their campaigns amidst Elon Musk’s chaotic takeover of the company, analysts found that $15.7 million in EMEA revenue was already at risk. That included $12 million of anticipated losses in the United Kingdom, the company’s largest market in the region. The losses come at a critical period for Twitter, which has been counting on the confluence of Black Friday, Cyber Monday, and the ongoing World Cup to drive increases in quarterly revenue. “It’s catastrophic,” one former Twitter executive told us... Keep reading with a 7-day free trialSubscribe to Platformer to keep reading this post and get 7 days of free access to the full post archives. A subscription gets you:
|
Key phrases
Older messages
Why some tech CEOs are rooting for Musk
Tuesday, November 29, 2022
They're skeptical of their workers, too. PLUS: New details on Musk's 'general amnesty' for banned Twitter users
The secret history of encrypted DMs on Twitter
Wednesday, November 23, 2022
They almost launched in 2018 — and could still do a lot of good today
Trump is restored to Twitter
Tuesday, November 22, 2022
PLUS: Layoffs continue, chaos on the sales team, and what happens when the certs expire?
Elon goes hardcore
Thursday, November 17, 2022
After demanding the remaining Twitter employees pledge their loyalty, Musk's product priorities are coming into focus
Elon's paranoid purge
Wednesday, November 16, 2022
Q&A with Twitter engineer Eric Frohnhoefer, fired for correcting Elon Musk
You Might Also Like
Out with unicorns
Thursday, March 28, 2024
Sifted's inaugural ranking of the fastest-growing startups in the UK & Ireland, a new tech visa in the UK and a hyperloop tunnel opens for testing in Europe. View in browser Sponsor Card -
Slateboarding, Propel, IndexPlease, Tinyform, SEOByAI, and more
Wednesday, March 27, 2024
Client onboarding at scale BetaList BetaList Weekly Slateboarding Exclusive Perk Client onboarding at scale Tinyform Exclusive Perk Free form builder tool to craft simple, powerful forms IndexPlease
Selling AI : Category Creation of a Different Flavor
Wednesday, March 27, 2024
Tomasz Tunguz Venture Capitalist If you were forwarded this newsletter, and you'd like to receive it in the future, subscribe here. Selling AI : Category Creation of a Different Flavor Selling
Dan has a disease
Wednesday, March 27, 2024
2 min read Today, I woke up, and chose violence. This is the story of my good friend Dan. Dan suffers from a disease called rejection avoidance. I want you to avoid contracting this disease, because it
heads up: this is tomorrow
Wednesday, March 27, 2024
diy demo: leverage AI to 6x your teams productivity Hi there, Thought you'd be interested in this webinar tomorrow. We're demoing our new genAI capabilities. 👇 It's enabling teams to
Saving designers from pulling their teeth 🦷
Wednesday, March 27, 2024
Plus one of my favorite pivot stories I came across in recent times ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Founder Weekly - Issue 630
Wednesday, March 27, 2024
View this email in your browser Founder Weekly Welcome to issue 630 of Founder Weekly. Let's get straight to the links this week. General Why Founders Shouldn't Think Like Investors Dalton
Newsletter: The state of email marketing in 2024 from email expert Chase Dimond.
Wednesday, March 27, 2024
Hi there, Email is still the highest converting and cheapest marketing channel for ecommerce. But how can you scale your program, protect against unsubs, and stay engaged with your audience? In this
📂 Scale content marketing without breaking the bank
Wednesday, March 27, 2024
Hey friends, I'm stoked to share that I've partnered with Embarque as an official partner of the Swipe Files newsletter to help more startups level up their content and SEO with
Johannes Radig — Traveling the World and Raising Prices — The Bootstrapped Founder 306
Wednesday, March 27, 2024
Johannes Radig (@joradig) runs a SaaS from the Canary Islands — the most recent stop on a globe-spanning digital nomad trip