Due diligence for small online businesses

Ilya Novohatskyi
Ilya Novohatskyi
Hey guys.
This week I have good news.
First, one of our early members prolonged the subscription for one more year. This is great because it helps us operate and improve the business further.
Secondly, we almost finished our first transaction with the Transfer by Microns service. This transaction helped us detect a few things that needs to be improved for future transactions to provide a smoother experience and higher quality of service.
My main goal is to help buyers and sellers be secure and comfortable conducting transactions on Microns. So Transfer service should help us achieve this goal soon.
Besides this, I prepared for you one growth tip that helped me build traction with Microns and a blog post that answers a bunch of questions for beginner buyers on how to check the startup before buying it.
P.S. I’m grateful to everyone who supports Ukraine in this challenging time 🇺🇦

Photo by Matej Rieciciar on Unsplash
Photo by Matej Rieciciar on Unsplash
👋 Welcome
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Now let’s crack on with the newsletter ☕️
🌱 Growth advice
Today I’ll share with you one growth tip that can help your project get traction. It’s a fundamental thing. It’s simple and challenging at the same time.
Make your startup your growth lever. Enable word of mouth. So people organically share your product with their friends and colleagues.
But how?
For me, I found a few steps that can help you succeed. In this issue, I’ll share only one step. Make your messaging simple and easy to understand.
How do you reply when your wife or your kid asks you what your project does?
For instance, I help founders sell their small startups for free => Micro Startups For Sale. Zero Commission. Everyone can understand it.
Most people use complicated wording and sentences that make his value proposition unclear. You can argue that your product is built specifically for some niche or audience. That’s probably true, and for this reason, you should use language specific to this audience, but be easy on this.
Because how can an audience understand what problem your project solves if it’s overcomplicated from the start? If you can’t explain your startup in a straightforward sentence, you’re doing something wrong.
🎉 Recently sold startup
This founder made his third sale through Microns
This founder made his third sale through Microns
I’m glad that more indie founders find Microns useful and use the platform repeatedly. An example is Ferhat, a Turkey founder who sold his third micro-startup.
Ferhat 🔥🚀💰
3/3! Sold my third SaaS project at @micronsio, thanks to @ilyanovohatskyi for supporting indie developers ❤️
Also, we broke our previous record and sold five startups this month, which is excellent news. I hope that this metric will grow further.
Ilya Novohatskyi 🇺🇦
We sold 5 startups worth $18,000 this month. The least priced startup was money quiz at $1,500.
🔎 Due diligence for online businesses
Recently, I’ve got a couple of questions about due diligence from beginner buyers. And I decided to write a post about it, answering all their questions and concerns.
In this post, you’ll understand the importance of due diligence and figure out how to do it with a plan before buying any online business.
Buyer Due Diligence Checklist for Small Online Businesses [2022]
📰 Looking for new owners
Put your read-later links into a custom newsletter
Put your read-later links into a custom newsletter
  • Pre-revenue
  • Business model: SaaS
  • Target audience: Users who love bookmarks and emails
  • Built with Swift, Gatsby and Firebase
  • Founded in 2020
  • Growth advice: Optimize pricing & start promoting on social media
🔥 Asking Price: $3,000
API to validate if an email is disposable
API to validate if an email is disposable
  • $3,264 in ARR
  • Business model: SaaS
  • 250 customers
  • Target audience: Developers
  • Built with Symfony and MySQL
  • Founded in 2014
  • Growth advice: Focus on cold email and Twitter outreach
🔥 Asking Price: $5,000
Find newsletters to promote your product
Find newsletters to promote your product
  • $5,400 in ARR
  • Business model: One-time fees
  • 800 subscribers
  • Target audience: Marketers and builders
  • Built with Gumroad and Softr
  • Founded in 2021
  • Growth advice: Relaunch on Product Hunt and convert startup to a SaaS product for recurring revenue
🔥 Asking Price: $20,000
💡 Wisdom from subscriber
Paul Lemley
We spent $172,000 on launching 10 new niche sites in 4 months.

This is how we did it...🧵👇
💌 Share with a friend
If you found value in reading this issue, please share it with your friend.
You can read our previous issue about Microns first operating year.
To check all newsletter issues, visit our library.
Stay awesome,
Ilya Novohatskyi
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Ilya Novohatskyi
Ilya Novohatskyi @ilyanovohatskyi

Microns is a newsletter where you will find your next startup to buy.

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