🎤 S.W.I.P.E.S. Email (Friday December 2nd, 2022)

The S.W.I.P.E.S. Email

SwipeπŸ“ β€’ Wisdom🧠 β€’ Interesting🧐 β€’ PictureπŸ–Ό β€’ EssayπŸ“„ β€’ Sketch✎
​A fun email for Friday. I hope you enjoy!

Edition: Friday, December 2nd, 2022​
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🎀 Listen to this email here:

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Swipe:

"1 dog year is 7 human years" is what I've always heard....but that's not totally accurate!

This super cool chart clarifies that statement with more info based on weight:

How old is your pet according to this??

...and how old do you think this little guy is?? πŸ™‚

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Wisdom:

Here's a funny story how over the years I've swung the price of this book (This Is Earl Nightingale) from $15 to over $450 several times.

Currently if you search this book it's at $244:

....yet 5 days ago it was about $20 πŸ€”

So I talk about this book all the time. I originally bought a copy ~15 years ago that was signed by the author Earl Nightingale:

If I’m ever confused, pissed off, sad, or lazy (or other non-desirable state)….I pick up this book and open a random chapter:

Within a few minutes of reading one of the chapters (each 1 to 3 pages long), I generally have a paper/pen out and am jotting out the quickest solution to my problems.

It’s almost like a sure-fire way to make me feel better since it gets me thinking RATIONALLY about an issue I may have, rather than just β€œoh poor me complain complain complain” shitty circular thinking that gets you no where.

So for a $15 book I bought 15 years ago, it's had massive returns for me!

So 5 days ago I posted an Instagram Reel about the book, and I watched the price go from $20, to $150+, to $200+ πŸ˜‚

It's a combination of enough people wanting to buy an original copy (no longer printed), and a very limited supply of those copies, plus this isn't like a super popular book lots of people sell:

I personally have an affinity for this book because it was one of my most-referenced books of the last 2 decades.

Earl Nightingale has so much wisdom that's sometimes tough to swallow and very matter-of-fact.

Here's some fun little nuggets of wisdom from it:

β€œYour total environment is an exact and merciless mirror of you as a human being.”
- Earl Nightingale

β€œThe amount of money a person receives will always be in direct proportion to the demand for what he does, his ability to do what he does, and the difficulty of replacing him.” ​
- Earl Nightingale

"A happy plumber makes a greater contribution to the world than a miserable university professor."​
--Earl Nightingale

β€œWe become what we think about. People who think about becoming lawyers, become lawyers. A bad environment makes you think bad thoughts. A beautiful environment makes you think beautiful thoughts.” ​
-Earl Nightingale

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Interesting:

Can you simply describe your own product/service with this framework?

Feature, Benefit, Experience.

Example 1:
Feature:
Sun cream.
​Benefit: No sun burn.
​Experience: A burn free summer.

Example 2:
Feature:
Blackjack Guide.
​Benefit: Win more money than your friends.
​Experience: Bragging rights from your weekend in Vegas.

Example 3:
Feature:
QMS building framework.​
Benefit:
Connect, Organize and Visualize your QMS data.​
Experience:
Faster quality management decision-making than your competitors.

Example 4:
Feature:
Micro exercises.​
Benefit:
No burnout.​
Experience:
A refreshed mind and body.

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Write your product/service out like this, and reply to this email with your answers!!
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β€’ Feature: ?​
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β€’ Benefit: ?​
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β€’ Experience: ?

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Picture:

I've been very resistant to these "Shorts" videos for a while....but I'm not gonna deny some of these results:

Suuurreee the numbers are all probably highly inflated, but it's an interesting format to get tons of different information in a small amount of time.

I posted our analytics on all these platforms in last weeks SWIPES Email, and I'll update again after roughly a month of posting!

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Essay:

I'm currently thinking through my 2023 goals, and perhaps some β€œMonth-Long Experiment” ideas for 2023 plus their desired results.

Here's an example:

#1.) Observe Sabbath (no religious connotation):
I would pick a day of the week to use little-to-no technology.

Result:
Hope to read more, disconnect just enough, regain long focused periods without distraction of fun technology.

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#2.) Sober Month No drinking, no nothing, mayyybbbe caffeine.

Result: Just make sure can still do it, no way to escape, reduced calories, potentially better sleep.

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#3.) Calorie Restriction Month ​
Set a strict calorie cutoff for each day.
2,100 calories for workout days
1,500 calories for non-workout days

Result: ​
At those numbers I guarantee go into a calorie deficit. Forces me to make good food choices, and high penalty for poor choices.

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I’ve tried many of these before, and usually find some small action to get the desired result faster without doing a month of the same thing. Ideas I’m not 100% sure need a full month but seem interesting:

  • Everyday writing habit month
  • Wake up really early month
  • Morning/evening stretching month (maybe while I brush/floss)
  • Solve a trivial inconvenience each day
  • Track all of your time for a month
  • No added sugar month

I really liked this blog post documenting a bunch of similar experiments and their results.

Do you have any month-long experiments you'll be doing in 2023??

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Sketch:

​CopyWork is a copywriting exercise where you hand-copy ads to learn how they were written.

When you learn piano you first copy other songs, then later you create your own songs.

It's a similar concept with copy.

You first copy famous pieces, then create your own.

For example here's a world-famous Volkswagen ad:

Here's a CC student's CopyWork for that popular Volkswagen ad:

Here's another students rendition of it:

And another:

If you want to practice CopyWork on your own, here's 31 different ads to pick from:

Feel free to pick one of those ads, write it out on a sheet of paper, and reply back to this email with a photo of it!

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I hope you enjoyed these Friday tid-bits!​
​
Sincerely,
Neville Medhora

β€’ Join Copywriting Course​
β€’ Follow @NevMed on Twitter​
β€’ Sponsor this Friday newsletter 56,381 people​

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