Elon vs. Apple — Purple mystery — Real-estate stars

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Hi, I'm Matt Turner, the editor in chief of business at Insider. Welcome back to Insider Weekly, a roundup of some of our top stories. 

On the agenda today:

But first: Jordan Parker Erb, the author of Insider's 10 Things in Tech newsletter, is taking us behind the scenes of Elon Musk's feud with Apple.

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Elon Musk goes to war — then makes up — with Apple

Tim Cook and Elon Musk

This week, Elon Musk, the world's richest man and new Twitter owner, declared "war" with the world's biggest tech company: Apple.

At the heart of the issue was Apple's 30% App Store fee, our associate editor Jordan Parker Erb writes.  Musk isn't the first to enter this fight — developers, tech CEOs, and regulatory bodies have long decried Apple's "monopolistic" grip — but he may be the most mainstream figure to do so. Even so, history says he'll probably lose.

Here's what went down:

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Now, on to this week's top reads.

'Everybody's a free agent'

two hands coming in from the left and right pushing in a small stack of poker chips and a large stack of poker chips

More and more job candidates are applying for new roles with no intention of jumping ship, according to recruiters. They're just looking to land an offer that they can use to force their employer to give them a raise.

Employers hate that people are using job offers as bargaining chips. If you weren't serious, hiring managers are complaining, you shouldn't have wasted their time. And the bosses scrambling to put together counteroffers are grumbling, "Where's the loyalty?" But employees are responding: "Loyalty isn't free."

How employees are winning big raises.

Why are the streetlights turning purple?

City landscape with purple streetlights.

You may have seen it for yourself. From California to Wisconsin to Florida, there have been reports of hundreds of thousands of streetlights spontaneously turning purple. 

There has been no shortage of wild theories for why. But no, it isn't ghost- or football-related. Nor is it some grand conspiracy. Instead, the mystery of the purple lights is more mundane and worrisome than anyone has ever realized. 

Read more on 'The Great Purpling.' 

See Insider's list of real-estate rising stars

Insider's 30 under 35 Rising Stars of Real Estate 2022, from left: Demi Horvat, Daryl Fairweather, Gaurva Dhume, Raja Ghawi, and Riley Warwick

Insider's third-annual slate of emerging talent in commercial and residential real estate is in.

Amid Zoomtown booms and the warehouse-construction frenzy, we sorted through more than 100 nominations to identify the top 30 professionals in real estate who are 35 and under.  

See the full list here.

Inside Noom's promise of psychology-driven weight loss

A woman looking at her phone surrounded by a broken plate with another woman's face on it

The promise of the popular app Noom for psychology-driven weight loss attracted users who appeared to be suffering from depression, eating disorders, and other acute mental-health conditions, according to interviews with more than 30 people, including former coaches and former employees. 

Some users understood Noom's "psychology-based" offerings to be something like therapy.

But Noom's coaches lacked the qualifications, preparation, and training to be psychological counselors and often found themselves working with clients who exhibited complex and sometimes frightening behaviors.

Read the full story.

Also read: 

This week's quote:

"I wrote a memoir for one executive two months ago. He served in the French military and it was like writing an adventure story."

  • Billy McIntyre, a ghostwriter who makes about $14,000 a month on Fiverr and works just five hours a day. Read how he does it.

More of this week's top reads:

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Curated by Matt Turner. Edited by Jordan Parker Erb, Hallam Bullock, and Lisa Ryan. Sign up for more Insider newsletters here.

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