Social Media Examiner - Selling more with Facebook...

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In today’s edition:

Plus, we’ll cover:

• Growing your email list
• Creating marketing content that works
• Essentials of starting NFT Projects

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How to Use Coupon Codes to Sell More With Facebook

Want to boost your sales? Wondering how to promote and deliver coupon codes using Facebook posts and ads? 

Promo codes can work for a range of different promotions, from discounts to special access. If you’re offering a discounted price, a complimentary item, or free shipping, Facebook’s Offer tool is a smart option for sharing your promotion across the platform.

Customers can save your offers to their Facebook profiles and then use them when making a purchase online or in your store. In addition to displaying in your page’s feed, offers automatically get saved to a dedicated tab on your Facebook page. That way, followers can easily find and apply them.

To create an offer, go to your Facebook page and click the Offer button below the post composer.

Then choose the type of offer you want to create.

For example, you can offer a percentage off the standard price, a set amount off the standard price, or a freebie like shipping or a loss leader. You also have the option to create a custom offer.

Then enter the details like the amount or percentage off, the expiration date, and a description of the offer. Be sure to add a photo that highlights the product or service you’re promoting. The same photo will appear on your feed and in search so make it as eye-catching as possible without incorporating text.

Be sure to specify where customers can use the offer—either online or in-store. You can also add terms and conditions to the offer. Before publishing it, add the promo code to the optional field at the very bottom of the setup page.

It’s important to note that there’s one major catch with Facebook offers. Currently, Facebook only supports offers for business pages that use the classic pages experience. If your page has already switched over to the new pages experience, you won’t be able to access this tool.

For five more ways to share coupon codes with your target audience on Facebook, read the full article.

And here is more great content for you:

• How to Grow Your Email List With Instagram
• Writing Marketing Content: A Proven Framework
• What to Consider Before Starting an NFT Project