Social Media Examiner - Facebook pages are changing...

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In today’s edition:

Plus, we’ll cover:

• Reaching warmer LinkedIn audiences
• Choosing a marketing conference
• New ad placements from Google
• The future of social media

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Updating to the New Facebook Page Experience: What You Need to Know

In October 2022, Meta announced that all small businesses could now access the newest Page experience. If you manage a Facebook page for a small or midsize business, you’ve likely seen a popup similar to the one below, confirming that your page has automatically switched over.

Note: Meta automatically moves pages to the newer experience, so it isn’t possible to request an update or prompt one manually.

Once your page switches, you can continue to view it from its existing public URL. However, you can no longer manage the page by logging into your personal profile and navigating to that URL.

Instead, social media marketers now have two options for managing updated pages. For many social media marketers, Meta Business Suite is still the best option for handling engagement and scheduling content.

But when you need to configure page settings or engage with mentions, you have to switch into the business page rather than using your personal profile. To do that, open Facebook, click your profile photo, and select See all profiles. When the list of your available profiles and pages appears, click the one you want to use. Alternatively, you can go to your business page URL and click the Switch Now button.

After your page switches over, you may have an option to return to the classic pages experience. Open the menu under Edit Page and click Switch to Classic Pages. Note that if you switch back, any content you published under under the new page experience will be removed from your page.

Since you can’t manage updated pages from your personal profile, it’s important to make sure you and your team have appropriate access to the page so you can use essential management tools. Let’s walk through the tools and access options available for pages using the new experience.

Here’s how to re-assign Facebook Page and task access for your team in Facebook

To configure admin access for your page, open the professional dashboard—which you can find in the Professional Tools list in the left-hand sidebar. Under the Your tools dropdown, select Page access.

Here, you can see all the people and business managers that have access to your page. Most pages that have been updated have three levels of access:

1. People with Facebook access can switch into the page or manage it with tools like Business Suite or Creator Studio.

2. People with task access can’t switch into it on Facebook, but they can manage it in Business Suite.

3. Business accounts have access to the page via Business Manager, where they can delegate people to manage the page.

For more changes to page management, layout, and more, read the full article.

And here is more great content for you:

• Using LinkedIn Document Ads: What You Need to Know
• What to Look for in a Marketing Conference
• Google Performance Max: What Marketers Need to Know
• Decentralized Social: The Next Frontier for Creators