[Report] State of Direct Mail: Consumer Insights Report

State of Direct Mail: Consumer Insights

Modern marketing is often focused on digital experiences. It may seem like traditional direct mail is no longer worth the effort. But is this really the case?

Lob, the only direct mail automation platform for the digital age, and Comperemedia partnered to create the State of Direct Mail: Consumer Insights Report. This report features interviews and sentiments from 2,100+ US consumers aged 18+ to understand their usage of, attitudes toward, and preferences around direct mail.

Inside, you'll explore key findings, such as:

• With 72% of consumers reading direct mail immediately or the same day they receive it, industry leaders are investing in triggered, omnichannel campaigns centered around mail delivery dates
• 62% of consumers reported having taken action after reading a direct mail piece
• 51% of consumers sometimes or often share direct mail with friends and family

Download your copy, and discover how direct mail can boost your campaign ROI.