Dec. 7 - Heineken finds success with attention-based metrics | GE’S NYT takeover

 
 

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Dec. 6 - Gartner predicts grim 2023 for CMOs | Miller High Life honors a holiday classic

Tuesday, December 6, 2022

Miller High Life unveils leg lamp beer tower inspired by 'A Christmas Story'; Los Angeles Rams kicks off live in-venue AR app sponsored by SoFi; Ad revenue forecast shrinks for 2023 amid

Dec. 5 - Keurig Dr Pepper battles controversy | Hotels lean on first-party data for revenue gains

Monday, December 5, 2022

Hotel brands boost revenue after harnessing first-party data, report finds; Disney Advertising enhances clean room capabilities with VideoAmp partnership; An industry in motion: the greatest forces

Weekender: HelloFresh caters to ‘Elf’ fans with meal kits serving Buddy’s signature dish

Saturday, December 3, 2022

Signup | Forward Marketing Dive Weekender Dec.​ 3,​ 2022 | A roundup of this week's most read stories T-Mobile for Business BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on

Dec. 2 - YouTube’s best performing ads | AWS Clean Rooms to rollout next year

Friday, December 2, 2022

Amazon attempts to simplify data clean rooms with AWS tools; An industry in motion: the greatest forces shaping marketing in 2022; New Balance unites Snap's AR, voice tech to offer gifting advice

Dec. 1 - Pepsi promotes ‘dirty soda’ with Lindsay Lohan | Burger King airdrops free Whoppers

Thursday, December 1, 2022

Burger King airdrops codes for free whoppers in Times Square; NFL expands Fortnite presence with sponsor Visa; Behind the making of 7-Eleven's retail media network — and what c-store operators can

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