Morning Brew - ☕️ Aviation simulation

How digital twins help aerospace companies get to market.
Morning Brew December 09, 2022

Emerging Tech Brew

SaaS Origin Stories

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In today’s edition:

Meet the aviation industry’s digital twin whisperer
Despite tech pullback, IT hiring remains strong

Jordan McDonald, Eoin Higgins, Dan McCarthy

AUTOMATION

Flight simulator

image of earth with planes flying around it Francis Scialabba

We may be waiting for the consumer metaverse to fully materialize, but in some pockets of industry, digital replicas have been a thing for decades, enabling businesses to see virtual models of products, tools, and even cities.

Take the aerospace industry, for example. In the business of designing planes, each component and part must be tested and certified for safety before the plane is ready for service, which can be very expensive.

  • As a result, some in the industry have turned to digital twin technology over the last two decades as a way to potentially help lower costs, speed up testing cycles, and model aircraft before building and testing physical prototypes.

To do this sort of in-depth virtual testing, many aerospace companies look to external organizations like the National Institute for Aviation Research (NIAR), the aerospace R&D arm of Wichita State University.

NIAR works with government agencies, eVTOL manufacturers, and commercial aircraft OEMs like Boeing to test parts for compliance with FAA regulations, and with the FAA itself on certification by analysis methodologies for airframe crashworthiness and ditching, according to Gerardo Olivares, senior research scientist and director at NIAR.

Zoom out: “[Digital twins are] a game changer for the aerospace industry, because now you don’t have to spend many millions of dollars building physical prototypes in order to be able to develop, and then test new aircraft concepts,” Olivares said. Keep reading the full story here.JM

        

TOGETHER WITH SAAS ORIGIN STORIES

The best superhero origin story?

SaaS Origin Stories

Is it a freak lab accident? Radioactive bug bite? Or how about the tragic coincidence? It’s impossible to choose—they’re all great.

There’s just something about origin stories that engages and inspires. And believe it or not, the SaaS universe is filled with tons of amazing beginnings. See for yourself and join Phil Alves, host of the SaaS Origin Stories podcast, as he dives into the world of SaaS superheroes. 

The pod features deep conversations with founders as they share how they started their SaaS journeys. You’ll hear firsthand do’s and don’ts of building and growing a SaaS company, plus inspirational stories to fuel your own SaaS adventures. 

Every hero has an origin story, and SaaS is no different. Listen on Apple Podcasts or Spotify.

HIRING

The market’s still strong for IT talent

resume printed Francis Scialabba

If you only look at the headlines, you’d think the tech job market is in crisis. Alphabet, Amazon, Meta, and other giants are cutting jobs and freezing hiring as they report lower earnings.

“There’s no question we’re operating in an uncertain environment,” Philipp Schindler, Google SVP and chief business officer, told investors in October.

Indeed, earnings calls from the tech giants have been dire. Alphabet, Google’s parent company, reported a drop in growth from 41% last year to 6% this year. Meta saw share prices go into what looked briefly like a total free fall after audience numbers remained static and CEO Mark Zuckerberg reaffirmed his commitment to bug-infested VR platform Horizon Worlds. Amazon stocks fell 13% on weak earnings reports.

But the struggles of the tech behemoths belies the strength of the actual IT job market, ZipRecruiter chief economist Julia Pollak told IT Brew.

  • “In the headlines, we see tech companies saying that they’re instituting hiring freezes and pulling back,” Pollak said. “But it’s not showing up in the aggregate data on those industries at all.”

By the numbers. Put simply, even with the big-name companies floundering, there are still more positions than skilled workers, even if those positions aren’t necessarily in the prestigious tech companies where IT professionals might want to build their résumés.

Read the full story from IT Brew here.EH

        

TOGETHER WITH MCKINSEY & COMPANY

McKinsey & Company

Artificial intelligence is comin’ in hot. McKinsey & Company’s new global survey on AI adoption reveals how companies are using the technology to generate high returns and pull ahead—but a shortage of tech talent may ultimately get in the way of big plans. Explore the data here.

BITS AND BYTES

a battery powering a solar panel, and wind turbine Francis Scialabba

Stat: The International Energy Agency made its biggest-ever upward revision to its renewable energy forecast this week. It increased its five-year forecast for renewables by nearly 30% compared to last year’s estimate and now expects renewable energy generation to surpass coal by 2025.

Quote: “And now, thanks to the hard work of so many people, these chips can be proudly stamped Made in America…This is an incredibly significant moment.”—Tim Cook, at an event celebrating TSMC’s forthcoming Arizona facility, which is expected to begin operating in 2024

Read: A deep look at Amazon’s progress on warehouse robotics.

Learn: The economic climate has hit the tech sector hard. Learn how to protect your business and bottom line by signing up for our Analytics Accelerator so you use data to make more informed decisions.

Objective obsessive: There’s a new secret potion brewing among big leaguers in tech—OKRs. Unfamiliar? Oracle NetSuite’s business guide will show you how objectives and key results frameworks can help you crush your goals. Learn more here.*

*This is sponsored advertising content.

WHAT ELSE IS BREWING

  • Apple is reportedly retooling plans for its Schrödinger’s car by 1) deemphasizing full autonomy and 2) pushing back its planned debut to 2026.
  • NRG Energy, a major energy generation company, agreed to buy Vivint, a company that makes smart-home devices, for $2.8 billion.
  • Microsoft is the latest tech giant to toy with the idea of building a “super app,” according to The Information.
  • Google is merging its Maps and Waze teams together amid a cost-cutting push. It also dropped a no-code add-on for Google Sheets.

GOING PHISHING

Three of the following news stories are true, and one...we made up. Can you spot the odd one out?

  • Dyson is planning to release a pair of air-purifying headphones that cost nearly $1,000.
  • The EU threw an expensive metaverse party for young people, but reportedly only six people showed up.
  • Meta is considering building a Twitter competitor to capitalize on chaos surrounding the company.
  • Google announced plans to overhaul its search function into a ChatGPT-inspired chatbot format.

ICYMI

Catch up on the top Emerging Tech Brew stories from the past few editions:

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GOING PHISHING ANSWER

No such plans from Google that we’ve seen…yet.

 

Written by Jordan McDonald, Eoin Higgins, and Dan McCarthy

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