GrowthHackingIdea - 3 loops of mobile growth

Very often we are so focused on tactics that we don't see the whole picture.
As a result, we can't achieve our strategic goals.

Here's how the big picture for Mobile Growth looks.

It consists of 3 key loops:

1. ASO Loop: more installations → higher rankings in app store → higher visibility of your app → more installations.
The key task here is to get initial visibility and there are a lot of ways to achieve that (from featuring to PR)

2. Viral Loop: more downloads → more active users → more users who share/recommend the app → more downloads.
The key task is to reduce the time it takes user to share/recommend the app, improve the percentage of users who share, and improve the conversion from share to eventual download (making posts more visible, etc.)

3. Paid acquisition loop: more downloads → more active users → more paying users → higher revenue → more spent on paid acquisition → more paid downloads.
The key here is to make this loop start working :).

This is how they look (click to zoom in):


Source: mobilegrowthstack.com


Cheers,
Charlie Patel ;)



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