Starter Story - Starter Story’s Sunday Breakfast #22

Good morning and happy Sunday.

To make the weekend more enjoyable, we're delighted to share with you the Starter Story's Sunday Breakfast 🥞.

What is the Sunday Breakfast?

It's 5 bite-sized case studies to get you motivated for the week ahead. You can read it in 2 minutes or less.

Btw, if you don't want to receive more of our emails, that's OK. You can Unsubscribe here.

>> Special announcement! Want to build a profitable business in 5 weeks? Go from idea to a launched product with our new intensive online program. Apply before December 22nd.

Enjoy the newsletter!

1. The orange juice 🍊

How to hit $30K in sales in just 24 hours

This founder crushed his Kickstarter campaign.

He created the world’s first digitally native BBQ.

Two great takeaways:

1. Don’t be afraid to ask: He reached out to previously successful Kickstarter founders (and got incredibly helpful tips).

2. Don’t be afraid to put yourself out there: Spammed his network to the point of being annoying before launch.

2. The coffee ☕️

Left a 6-figures salary to start her dream business

This is a great story of how you can have a super well-paid job and still feel like that’s not the right thing for you.

If you’re in a similar situation, you should read it.

The founder was super honest about the whole process and shares many helpful insights on transforming a hobby into a business.

Build a profitable business in 5 weeks

In the new year, we are launching Starter Story Campfire.

Campfire is a 5-week intensive online program where you will turn an idea into a launched product designed to start replacing your full-time income.

Work alongside mentors, successful founders, and a network of like-minded people. Plus, access creative workshops, 1:1 sessions, and more.

It'll start on January 16th, and we will be accepting a very limited number of students to maintain the highest level of quality for our members.

Apply before December 22nd.

3. The eggs 🍳

These niche cookies grew to $90K/month

And their playbook to reach this point is great:

1. Launch new products regularly -> That always helps to increase revenue from current customers

2. Small batch releases -> To keep the audience engaged and make it feel more special

3. Starter product pack -> To close cold leads and get their emails

It doesn’t matter if you don’t sell cookies, don’t have a DTC brand, or don’t run an e-commerce business; there’s a lot to learn from these founders’ experience.

4. The toast 🥪

How a personal experience led to building a $30K/mo SaaS

A repair technician went to this founder’s house to do a job… but he never followed up to see if everything was ok or if they needed help with anything else?

After some research, he decided to build a tool simple enough to be used by a technician on the go but also powerful enough to be liked by marketers.

The product was a hit and now they’re building a whole suite of tools for that underserved target audience.

5. The pancakes 🥞

This $10M/year job board was started with just $5,000

Their formula to success:

Pick a niche -> Virtual assistants / remote workers (this was years before it was trendy).

Outsourcing is hard -> Create tons of educational content to convince those thinking about it and to make a success the experience of those who are already your customers.