When the best buyer is... your client 👀

December 20, 2022
​Read on web​

Rachel Downey was a new mom in 2017 when a professional contact who knew about her marketing and sales background asked for her help promoting a new podcast.

She agreed, largely because the hours would be flexible. Yet she soon saw the success this client, Jim Brown, had building his brand through this podcast — and recognized an opportunity: to “go all in and do this for other people,” she said.

She ended up partnering with Brown and together they launched Share Your Genius, an end-to-end podcast production company for brands.

Two years later, with the business growing and another kid on the way, Downey chose to drop out of law school and focus full time on the company.

And two years after that, in 2021, Downey had another choice to make, when a Share Your Genius client offered to buy the business.

Here's the story of how she navigated the offer and subsequent transition:

🎤 She ran a lean podcast agency with $500K revenue — until a client offered to buy the business​

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Behind the business

Every Tuesday in this section of the newsletter, I share details about how we're building this business.

Whether you've been with us from the beginning or recently joined, I'd love to hear from you:

What would you like to see me share? What are you curious about?

Transparency is baked into our ethos as a brand and important to me personally — because being honest about what works, what doesn't, and how that can look different for each entrepreneur helps us all level up.

I've covered behind-the-business topics ranging from why we leaned into design for our podcast to what our editorial process looks like in ClickUp to how we've sold sponsorships for this newsletter to how we went from idea to launch to how much of my own money I've put into this brand.

If there's something you're curious about but worry is too taboo, too personal, or even too basic... that's the question I want to hear from you. Press reply and let me know. If you're interested, others are, too.

See you next time,

Lexi Grant
Founder & CEO
​They Got Acquired​
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About us 👋

Our mission is to redefine startup success by showcasing companies that sell for $100K-$50M. Learn more about us or follow us on Twitter.

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