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What does the future of personalized retail look like?

 
 
 
 
 

The Next Frontier of Personalization in Retail

 

As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data. Topping that list? Personalization. 

In this updated Trendline, explore how leading retailers are leveraging consumer data to personalize the shopping experience, from offers and advertisements to the in-store experience. Highlights include:           

  • J.C. Penney releases skincare adviser experience, AR try-on
  • Walmart to release at-home and in-store AR tools
  • Google debuts 3D sneaker tool, new shopping features
 
 
 

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