Dec. 22 - Triscuit partners with Gordon Ramsay | M&M’s returns for Super Bowl LVII

 
 

Daily Dive

Dec.​ 22,​ 2022 | Today’s news and insights for marketing leaders
 
 
 
 
 
 
 
 

Note from the editor

 
Marketing Dive will not publish its regular newsletter over the holidays. However, we've prepared two special packages focused on the top trends and news of 2022 — keep an eye on your inbox ahead of the new year.

As we close the book on 2022, take a moment to reflect on nine of this year’s most impactful campaigns and see how Gen Z is breaking marketing’s cultural mold, pushing the industry out of its comfort zone.

Additionally, our Super Bowl tracker has returned to keep you up to date on all of the brand moves leading up to the big game.

We'll run a newsletter covering stories you might have missed on Tuesday, Jan. 3, and will return to business as usual on Wednesday, Jan. 4. We're excited for what's coming down the pike in 2023. In the meantime, have a safe and happy holiday, and as always, thanks for reading.

Jess Deyo
Editor, Marketing Dive
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Dec. 21 - YouTube in talks for NFL Sunday Ticket | Digital ad spend enters negative territory

Wednesday, December 21, 2022

Digital ad spend in November declined for first time since 2020; NBA Entertainment signs with Horizon's new sports experience practice; Snap, Minibeats bring musical interactivity to AR View online

Dec. 20 - Budweiser celebrates with Argentina | Tumblr launches livestreaming feature

Tuesday, December 20, 2022

Tumblr launches livestreaming to capture bigger share of creator market; Consumer support for ads in streaming services remains solid, study finds; Ad blitz: Tracking every marketing play for Super

Dec. 19 - Tracking every ad of Super Bowl LVII | NYX brings makeup to Roblox’s iHeartLand

Monday, December 19, 2022

NYX launches new makeup collection on Roblox; Social media ad spend vulnerable as trust declines further, survey finds; What this year's World Cup says about marketing amid political strife View

Dec. 14 - Doritos opens ghost kitchen | White Claw is on the case with ‘Knives Out’ game

Friday, December 16, 2022

White Claw partners with Netflix for murder mystery game; Coca-Cola promotes sustainability advances with 'Recycled Records'; Casey's to enter the retail media game in early 2023 View

Dec. 15 - Skyy Vodka funds nuptials in support of marriage equality | Inside Logitech’s BeReal strategy

Friday, December 16, 2022

Why Logitech added BeReal to its holiday marketing plans; Hyundai sponsors live celebrity game show on Twitch; Albertsons turns to the metaverse View online | Signup | Forward Marketing Dive Daily Dive

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