Marketers: Make the most of first-party data in 2023

 
 
 
 
 

How to Leverage First-Party Data Successfully

 

Third-party cookie depreciation, ever-evolving consumer privacy laws, and now a looming recession; The challenges facing marketers that rely on first-party data are at an all-time high. To stay ahead, marketers must revamp their tactics and use digital transformation initiatives that drive efficiency, scalability and growth.

In this on-demand webinar, learn how to make the best of first-party customer data from both tactical and strategic marketing perspectives. Highlights include:

  • Privacy compliance in marketing
  • The case for customer data platforms  
  • How to leverage first-party data in new ways

 

 
 

Want to reach 100,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

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