The Content Marketer - 3 requirements for good marketing goals

The Content Marketer

Today, we’re explaining how to set your marketing goals for this new year, exploring tools and software to measure your campaigns, sharing our expertise with display ads and more!



What Are Marketing Goals? Learn The Marketing Goal RAP (+ 2 Big Examples)

What Are Marketing Goals? Learn The Marketing Goal RAP

Are you executing a marketing strategy? Stop right there! You need marketing goals first — so here’s how to choose and fulfill them.

   
TIME TO READ:
8
MINUTES


How to Build the Best B2B Marketing Tech Stack

How to Build the Best B2B Marketing Tech Stack

Here’s how you can build the ultimate B2B marketing tech stack to save time and boost performance — all while attracting and retaining new customers.

   TIME TO READ:
10
MINUTES


Display Ads: What They Are and How They Benefit Your Marketing Campaigns

Display Ads and How They Benefit Your Marketing Campaigns

Display ads are an important portion of any marketing strategy. Learn more about how they can help you run successful campaigns and see examples.

   TIME TO READ:
13
MINUTES

 
Content People: Going In-house With Cliff Stevens

Content People: Going In-house With Cliff Stevens

In this episode, our guest VP of Global Marketing Planning and Operations at Rapid7, shares his experience in the creative industry, his thoughts on the evolution of content, and how he balances internal and external agency work.

 
What is content marketing?

Check out what else we're reading:


Moz

SEO Recap: PageRank


Marketing brew

Where Privacy Regulation Stands Ahead of 2023


Social media today

YouTube Adds New Shorts Insights and Post Presentation Options

                                                           

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Your favorite content from 2022: Take a look

Tuesday, December 27, 2022

The Content Marketer This year we shared loads of great content, but these 5 were your favorites: From infographics to pillar pages, 2022 was a year of learning and growth. The 7 Functions of Marketing

5 internal communications strategies to keep your crew on the same page

Tuesday, December 20, 2022

The Content Marketer Today, we're explaining how to create an internal communications strategy that keeps your company aligned, exploring customer referral programs that drive lead generation,

Lead gen 101: What it is, and how it's just like Minecraft

Tuesday, December 13, 2022

The Content Marketer Today, we're explaining how to turn strangers into leads, sharing advice for using Google Ads extension call-outs, giving you the run-down on building a customer referral

8 key SEO brief features to drive results through writing

Tuesday, December 6, 2022

The Content Marketer Today, we're explaining how to create an SEO brief so good it could be the key plot point of an adventure film, sharing Google Display Network best practices, defining the

Embed a YouTube video in email: 3 easy steps

Tuesday, November 29, 2022

The Content Marketer Today, we're teaching you how to include videos in email, sharing 12 brand positioning statement examples, listing the best inbound software on the market and more! How to

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