Email from Litmus

The best email content and news—handpicked and
delivered to your inbox every week.

5 January, 2023

A welcome email being opened with a heart emerging.

Blog

8 tips to help you re-invent your email welcome journey

Happy New Year! Welcome back to your regularly scheduled Litmus Weekly.

Logically speaking, I know there’s nothing special about the 1st of January or the start of a new year. But there’s something about the first page of a new calendar that gets me in that aspirational frame of mind.

With every new year, I’m thinking about the email programs I can spruce up or even re-invent entirely.

When was the last time you revisited your welcome email program? If you’re like me and are itching to revisit something, where better to start than where your subscribers start their relationship with you?

I shared a few tips to make your email welcome journey count on the blog that I’ve learnt during my time here at Litmus. Give it a read. Any tips I missed out? Reply and let me know.

Jaina Mistry
Director of Email Marketing, Litmus

Opening code tags for head, body, h1 and p.

True or False?
An email framework is a collection of pre-made HTML and CSS components that email developers use to build emails.

Scroll to the bottom for the answer.

Take a quick look back at some of the most striking email headlines of 2022. We’re talking acquisitions, email client changes, and more.
In our last webinar, we shared that personalization—and hyper-personalization—was a top trend to watch for 2023. Not sure where to start with it? We’ve got a webinar for that.
While I’m on the “new year” bandwagon, grab some templates that’ll help you keep your 2023 email planning on track.

Step inside my email mind

Did our webinar on trends make you curious about even more email trends? Here’s a report pack with 30+ email trends from strategy, to data, to AI, and more.
It’s been nearly 10 years since I last set foot in an office. WFH 4 LIFE! While demand in remote working is on the rise, employers aren’t on the same wavelength as employees.
I’ll leave you with one last link—and it’s a newsletter! One of my personal favourites, too: Not a Newsletter helps me navigate newsletter strategy at Litmus. Go subscribe!

Email jokes are the best jokes

@mariana057 on Twitter: Apparently, there is a Patron Saint of copying people on an email. It's St. Francis of a CC...

Jaina here, your host of this week’s issue

Hiya! I’m Jaina and I lead the email team here at Litmus and bake a mean banana bread.

I’m not big on New Year’s resolutions but I love the idea of picking up something new in the new year. One thing I’ll be doing this year is picking up my camera more often and committing to a photo-a-day project. What about you? Are you picking up any new projects this year?

The answer is True! And this might be an unpopular opinion, but at Litmus—we’re not fans of frameworks. Discover why.

You’re receiving this email because you signed up for Litmus Weekly. If you’d prefer not to receive emails, you can update your preferences.

675 Massachusetts Ave. Cambridge, MA 02139, USA

Unsubscribe | View online | Privacy Policy

latest email resources best email content

Tips to spruce up your welcome emails, email designs, and more

8 tips to help you re-invent your email welcome journey

Step inside my email mind

Email jokes are the best jokes

Jaina here, your host of this week’s issue

Key phrases

Older messages

Start the new year with some swag(ger)

Our greatest email hits 🎶, the ins and outs of email frameworks, the busiest month for engagement, and more

Explore image swapping dynamic content for email, learn what makes an award-winning email, and more

The key to a great welcome series, see the Email Excellence Award winners, and more

🗳️ Final round of voting for Email Excellence Awards, 2023 email marketing predictions, and more

You Might Also Like

The best weekend of the year

The Verge Trolls Google...Again!

LUC #50 [Special Edition]: The Most Popular Issues of the LUC Newsletter

Binance Converts Bitcoin Fund to USDC

Networking for Value vs Breadth

Influence Weekly #333 - Creators Cash In: Paid User-Generated Content Offering Explodes 93% In 2023

Overview of Today's Bitcoin Halving

🚀 350,000 Pageviews a Month in Under a Year

Weekly Dose of Optimism #90

The world's top startup cities