🤖 These *are* the droids you’re looking for

Hello hello 👋🏾 

Happy new year 🥳! I don’t know what it is, but 2023 seems so different from the past few years — my energy is higher than it’s ever been. So from my enthusiasm to yours, I wish you the most energy in this new year.

💌 In today’s email:

• 🤖 These AI tools are the droids you’re looking for
• 📱 Mitra recommends some social media do’s and don’ts as you head into 2023
• 📣 What’s happening in social: Bing is poised for a great 2023 thanks to ChatGPT, Instagram shares its priorities for the year, and Twitter Blue subscribers will be the cool kids – by force.
• +All the best content from the blog.

Before we get into it, I want to recommend this insightful mini-course on putting together copy using ChatGPT by a LinkedIn creator. The creativity in the applications of this tool have been super interesting to see.

Have a great weekend, and we’ll see you next Friday!

Warmly, 

Tami & the Buffer team

P.S. I am once again asking for your social media predictions for 2023 — let me know what you think will shape the landscape this year here.

🏊🏼 Deep dive: These AI tools are the droids you’re looking for

No longer a far-fetched idea out of a 90s movie, AI has the potential to support content creators at every stage of the creative process. Here are five ways to use AI to enhance and expand your output.

• Generate content ideas: If you’ve ever been stumped about what to write for your next Instagram caption or an idea for your next newsletter, then you’re literally me. Thankfully, idea generation is one of the simplest applications of AI tools that are readily available. AI can help you develop new and creative ideas for your content by analyzing your audience's interests and suggesting relevant topics for you to write about. This can be particularly useful if you’re struggling to find inspiration or are working on a tight deadline. Try: ChatGPT
• Personalize content for your audience: If you’re one of the people creating hyper-specific content (for example, supercars for dog owners) you can use AI to personalize content by tailoring the messaging and delivery to individual users based on their interests and preferences. Try: Adobe Target
• Streamline your research process: I asked ChatGPT to create a vegan meal plan using food commonly available in Nigeria, where I live — and it did! Putting together a table like this might have taken me a few hours of research and refining, but I got it in a few seconds with a few tweaks to my prompts. Whether I’ll actually follow it or not is between ChatGPT and me. Try: Lex or ChatGPT
• Assist your long-form writing: I’ve found that certain AI tools are a great help with editing and proofreading by identifying grammar and spelling errors, as well as ensuring that the content follows the appropriate style and tone. Try: Grammarly or Writer
• Make content more accessible: Accessibility is vital for connecting with diverse audiences, but it’s not easy to achieve with a small or even one-man team. AI might just be the perfect solution, as it can help make your content more accessible. AI can help with everything from adding captions and subtitles to your videos to translation to converting your text to speech. Try: NaturalReader or Rewordify.
• Support your audio and video content creation: If you’re not particularly design-inclined or are on a limited budget, AI can help you create visual content like images and videos. AI can also help you save time while producing high-quality audio and video content by suggesting edits and improvements to your work. Try DALL-E or Descript.

🚀 Supercharge your social media strategy in 2023 with Buffer

Growing your social media has never been easier, with Buffer's stacked deck of features to help you publish the best content and connect with your audience across multiple channels.

👇🏽 The latest from the blog

• What Really Works On LinkedIn?: Hien Mai, a product marketer at LinkedIn takes us behind the scenes to explain which content you should be prioritising on the platform.
• How I Got 10,000 Followers on LinkedIn by Being Myself: Nate Shalev was surprised to find that they found even more success when they were vulnerable in their posts. Here is their strategy for success today.
• Make Leaning on Others Part of Your Goals as a Business Owner: I put together two oldie-but-goodie articles about surrounding yourself with a support system as a business owner. Check them out here and here.

🎙️We revived The Science of Social Media!

The Science of Social Media is a weekly podcast exploring hot topics, best practices, and insights into social media from the Buffer team and top social media marketing experts.

📱 Social Tip of The Week from Mitra, Buffer’s Social Media Manager 

A few weeks ago we shared some social media do’s and don’ts on Instagram. As you’re kicking off your social strategy for 2023, be sure to keep these things in mind! And if there’s one thing you should always keep in mind for your strategy, it’s this: Be authentic.

Social media do’s:

✅ Schedule your posts in advance

✅ Repurpose your content

✅ Interact with your community

✅ Batch your content

✅ Be authentic and have fun

Social media don’ts:

❌ Focus only on how many followers you have

❌ Try to be perfect

❌ Worry about making your videos super polished

❌ Ignore your followers

❌ Feel the need to participate in every trend

🤳 What's Happening in Social

• 🔍 Bing might just become a thing as Microsoft plans to integrate ChatGPT into its search engine.
• 🔑 Adam Mosseri outlines Instagram’s key focus areas in 2023. The app seeks to inspire creativity, encourage discoverability, and spark connections.
• 🔵 Update to Twitter Blue perks: subscribers will get priority tweets and longer video uploads — in addition to early access to new features and fewer ads.

Thanks for reading! 💟

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