The four pillars of successful conversational marketing

Four Pillars of Successful Conversational Marketing

Many companies today are leveraging digital channels to send well-crafted marketing messages, but most brands treat this as a one-way interaction. By enabling your business to answer questions in real-time, when interest is at its highest, you can strengthen the customer relationship and improve conversions.     

This playbook explores the four pillars of successful conversational marketing and how to make it work for your business. Highlights include: 

• How two-way marketing creates personal experiences in a customer’s preferred channel
• How images and video create compelling customer experiences
• How brands can collect valuable data via two-way chat