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Jan.​ 14,​ 2023 | A roundup of this week’s most read stories
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Jan. 17 - Molson Coors stokes internal rivalry for Super Bowl return | How Hollister, Forever 21 work with creators

Friday, January 20, 2023

How Hollister and Forever 21 manage long-term creator relationships; Ad blitz: Tracking every marketing play for Super Bowl LVII; Ketel One vodka embraces cocktail culture in new campaign View online |

Jan. 18 - 9 trends to watch for in 2023 | Welch’s Fruit Snacks ties QR code to big game giveaway

Friday, January 20, 2023

Welch's Fruit Snacks ties big game giveaway to QR code-enabled ads; How pandemic trends will continue to inform consumer behavior in 2023; Lay's and Brazilian superstar Anitta power campaign

Jan. 19 - Avocados from Mexico’s multisensory Super Bowl push | Porsche bets on esports with FaZe Clan

Friday, January 20, 2023

Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers; How technology changes the way beauty brands interact with consumers; 9 marketing trends to watch as 2023 tests

Jan. 10 - Burger King names new CMO | Chex Mix reimagines ‘Baby Got Back’

Tuesday, January 10, 2023

Chex Mix remixes 'Baby Got Back' for bagel chips revival; Meta implements new system for addressing algorithmic ads bias; Rémy Martin blends generations, traditions in Lunar New Year campaign;

Jan. 9 - Chipotle revamps rewards | FanDuel makes $10M Super Bowl bet

Monday, January 9, 2023

FanDuel bets big on Gronk in first Super Bowl spot; NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement; Campaign Trail: Why Sport Clips joined the ASMR fan club; Ad blitz:

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