: 🧰 The Creator’s Toolkit to Support your Content Creation Journey

Hello 👋🏽

I’m back! 😀 I’ll be writing the newsletter for the next couple of weeks as Tami takes a well deserved break, and I’m super excited to reconnect with you all. Can you believe we are already nearing the end of January? 😮 I hope this month has been good to you so far!

💌 In today’s email:

• 🧰 Find out which tools we recommend for creating amazing content 
• 📱 Mitra recommends that you check all of your social media accounts' bios
• 📣 What’s happening in social: TikTok may face a potential ban in the U.S., Facebook axed its Creator Studio page, and YouTube adds more analytics for creators
• +All The best content from the blog

Have a great weekend, and we’ll see you next Friday!

Warmly, 

Umber & the Buffer team

P.S. Click to see something coming to Buffer soon 👀 

🏊🏼 Deep dive: The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. While consistency is the most important element of growing as a creator, the tools you choose can enhance or frustrate your growth journey.

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. In this article, Tami walks you through some of these tools and how they can support your content creation journey.

Content research tool ➡️ Google Trends 

Price: Free

Description: Google Trends is a tool that can help you track the popularity of different search terms over the years. It shows you what is interesting to people now, and you can compare against the popularity of similar search terms.

How it helps: If you’re ever stumped for ideas, checking Google Trends for topic ideas is a great way to get over your block. Bonus: another Google feature that works great for ideation is the People Also Ask section on your search page, as explained by this creator.

Content planning and scheduling tool ➡️  Notion

Price: Free plan. Paid plan starts at $10/member/month

Description: Notion is a productivity and project management tool that helps individuals and teams work together on different projects and tasks. You can create simple or complex systems to manage your creative process.

How it helps: The customization options of Notion mean that you can create or find many ways to manage your creative process. Check out some of their templates – use the search term “content creators” to find templates specific to your needs.

Writing tools ➡️ Ghost or Wordpress

Price: Free plans. Paid plans for Wordpress start at $9/month and $11/month for Ghost

Description: There are many ways to publish content on the Internet, but if you want a dedicated website, you might need a content management system. We recommend Wordpress or Ghost.

How it helps: Content management systems help you keep track of all the content you have published on the web. If one of your chosen methods of content creation is through blog articles, then a CMS is a necessary addition to your toolkit

Visual content creation tool ➡️ Canva

Price: Free plan. Paid plans start at $12.99/month

Description: Canva is a graphic design tool that you can use on the web, desktop, or mobile. It offers extensive options for creating visual, video, and even written content.

How it helps: Canva is like a Swiss Army Knife when it comes to design – incorporating it into your creator toolkit means you’ll be able to create content for any of your content platforms easily

🚀 Supercharge your social media strategy in 2023 with Buffer

Growing your social media has never been easier, with Buffer's stacked deck of features to help you publish the best content and connect with your audience across multiple channels.

👇🏽 The latest from the blog

• Your Social Media Content Calendar for Every Official (and Non-Official) Holiday of 2023: I’ve outlined a calendar of all of the official (and slightly less official) holidays in 2023 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.
• How to Get Verified on Instagram in 2023: There are several practical reasons for having a verified Instagram account. Hailley walks through the exact steps needed in order to apply for verification and provides some tips for making the most out of your application.
• ContentCal Becomes Adobe Express: Here’s How Buffer Compares: Our Senior Product Marketer Phill discusses the recent ContentCal news and explains why he thinks Buffer is a good alternative.

🎙️We revived The Science of Social Media!

The Science of Social Media is a weekly podcast exploring hot topics, best practices, and insights into social media from the Buffer team and top social media marketing experts.

📱 Social Tip of The Week from Mitra, Buffer’s Social Media Manager 

When’s the last time you’ve updated your bios on all your social accounts? Take a minute today to double check that all of your links + info are up to date!

🤳 What's Happening in Social

• 😬 TikTok’s future in the U.S. is looking a little murky as the app could be potentially banned by lawmakers. 
• ❌ Meta shuts down its Creator Studio page in a move to incentivize users to utilize their Business Suite platform.
• 📊 YouTube is providing more analytics to creators with a focus on Shorts. 
• 💸 TikTok is adding a "Talent Manager" option in its Creator marketplace in an effort to help top TikTokers land more brand deals.

Thanks for reading! 💟

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