Starter Story - Starter Story’s Sunday Breakfast #25

Good morning and happy Sunday.

To make the weekend more enjoyable, we're delighted to share the Starter Story's Sunday Breakfast 🥞 with you.

What is the Sunday Breakfast?

It's 5 bite-sized case studies to motivate you for the week ahead. You can read it in 2 minutes or less.

Btw, if you don't want to receive more of our emails, that's OK. You can Unsubscribe here.

Enjoy the newsletter!

1. The orange juice 🍊

This founder makes $240K/year pimping Linkedin profiles

Awesome example of a productized service.

Even the highest-level executives can be terrible at editing a Linkedin profile that matches their expertise.

Same with their resumes and CVs.

This HR specialist knows how it looks from the other side, so she put all those insights to work.

Do you think people will pay $499 for having their CVs edited?

They’re paying for a career boost. And she knows what it takes to get it.

2. The coffee ☕️

$480K/year organizing giveaways on social media

Broad service: Grow a company’s social media followers count.

Great niche unique proposition: Grow brands’ audiences through giveaways.

Nicher and better: Focus on the gaming space.

How to get started: Build a niche audience and leverage it to help companies grow theirs.

2a. The milk 🥛

Learn how to launch and grow a profitable business

Get valuable insights and inspiration, as well as help you avoid common pitfalls and make better-informed decisions thanks to our real-life case studies.

Unlock full access to a 4,000+ library of case studies.

From marketing and sales to finance and operations, you'll find answers to help you at every stage of your business journey.

We're running a New Year's special promo for newsletter subscribers only -> enjoy a 25% discount on Starter Story Premium. (Ends soon).

3. The eggs 🍳

Making $1M/month selling socks

They don’t sell socks to everyone. They focus on startups that want to have an awesome promotional product.

Gianormous space. The promotional products industry generates $19.4bn just in the US.

US-grown and sewn socks. Companies with strong values establish strong connections with customers.

Next goal? Become a software company. They’re already training computers to replicate as many human processes as possible.

4. The toast 🥪

From picking up trash with his own vehicle to making $230K/month

This founder started with his truck and a personal loan.

Today he has 20 employees and over 10,000 customers.

Key strategies to get here:

- Always pick up the phone and be true to your word. Negative word of mouth can kill a neighbourly business like this.

- Be part of the community: Sponsor events, youth leagues, charities, etc.

If you’re a local business, try marketing strategies that have a direct impact on where you operate.

5. The pancakes 🥞

This after-sex cleanup solution became a $1.4M/year business

Hands down, this is one of the most unique products we’ve featured on Starter Story.

As with many great products, the inspiration for this cum sponge came to solve a personal problem the founder was experiencing: after-sex cleanup.

It’s great to see the process of a solo founder with very little capital creating a product that literally didn’t exist.

Key takeaway: Embrace your uniqueness, and don’t be afraid to jump into less common spaces. In fact, those spaces tend to be less crowded, and the media loves to feature the kind of products that raise people’s eyebrows.