Snowflake CEO Frank Slootman on leadership

 Hiten's Pick 

How Early-Stage Startups Can Stay Secure

Security is increasingly becoming a concern for companies of all sizes. Startups didn't have to worry about this as much until later in their growth cycle, but that is too high a risk now. This is an essential read about how you should think about security at a startup—whether you are a team of two or 200

 Business 

Netflix's New Chapter

From 2004-2007, Netflix was in an epic battle with Blockbuster. It was arguably the company's moment of peril, but it is now barely visible in the lifetime stock chart. This is how Netflix handled the situation and became a wildly successful media company in the years that followed. This is a good reminder that seemingly insurmountable challenges won't necessarily kill your company if you handle them correctly. 

How and When To Build Multiple Products

For most founders, having multiple products and services feels exhausting. It somehow seems better to focus on one big revenue stream. But there is a case for building and managing multiple businesses simultaneously. If you're thinking about going this route, this is a must-read

 Product 

The Ideal Tech Stack for Building an MVP

Someone on Hacker News asked the community what tech stack they'd use—specifically for the backend—if they were building an MVP today. The responses are detailed and insightful. If you're building something from the ground up and looking for stack recommendations, you'll find plenty of good ones on this thread.
 

How To Product Manage Your Meetings

Too often, we treat our meetings as an afterthought. As John Cutler says in this read, "If our meetings were products, no one would buy or renew." Check out this list of ideas you can integrate into your meetings to make them more effective. Which one are you most likely to try?

 Marketing & Sales 

How Cash App Approaches Performance Marketing

Cash App has been the leader in the mobile payments race for over five years. The company has generated almost 200 million all-time downloads. This article covers the acquisition channel they rely on most heavily, how they design top-performing ads, and what has been the most significant catalyst for their growth over the years. Some of it may surprise you

The Decoy Effect

The Decoy Effect is a cognitive bias that occurs when people are presented with two or more options, and one is clearly inferior to the others. People are more likely to choose the superior option when it is presented alongside an inferior one. The examples are all around us—from SaaS pricing to movie theatre popcorn. Once you notice this, you won't be able to un-see it everywhere you go

 Growth 
Snowflake CEO Frank Slootman on Leadership

Frank Slootman is the CEO of three highly successful Silicon Valley companies, including the leading data platform Snowflake. He recently did an interview with the Iconiq Capital team, and the conversation was illuminating. He shares how he keeps his competitive fire stoked, instills a sense of urgency and velocity into his companies, and recalibrates in the face of mistakes. 

14 Lessons as a Growth Product Manager

Viktoria Kharlamova spent five years at Miro as a growth product manager. She was the 55th employee and went through all of the stages of growth with the company, which now has 1700 employees. "It was like working at a different company every six months," she recalls. Here are the most important lessons she learned as a growth product manager during her time there. 

 Management 
How To Have More Effective Engineering Meetings

The overwhelming majority of well-run organizations focus on a handful of high-value meetings. If you feel like your engineering team is in meeting overload and want to dial it back, these are the ones you should keep (or integrate). It explains everything from who should run each meeting, how frequent they should be, and why each of them matters. 

Productive Meeting Activities

I've been thinking a lot about how to have more effective meetings lately. It is undoubtedly the theme of this newsletter. This read serves as a good reminder that one of the best things you can do in meetings is to create a trusted environment and empower each person to share their ideas

 Insight of the Week 
How To Get New Ideas

Paul Graham reminds us that the best way to get new ideas is to pay closer attention to anomalies. What seems strange, missing, or broken? You will find great ideas in the gaps that no one else is paying attention to today. Once you train yourself to spot anomalies, they will pop up everywhere



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Older messages

The first Reddit posts about popular apps

Monday, January 23, 2023

The first Reddit posts about popular apps hint at the original, unpolished products and how much doubt and uncertainty every new startup faces. Hiten's Pick The 8 Best Techniques for Evaluating

Getting to $10M ARR in very early markets

Friday, January 20, 2023

Learning how to build a company in a new or non-existent market is a topic startups should obsess about. Hiten's Pick Extreme Questions To Trigger New, Better Ideas Our daily work often requires we

How HubSpot grew so fast early on

Monday, January 9, 2023

HubSpot pioneered some of the most effective marketing techniques used by companies today. Here is a list of the ones that worked best. Hiten's Pick Nothing Is Going To Magically Change Brad Feld

The business genius behind MrBeast

Monday, January 2, 2023

MrBeast is one of the most successful creators in the world, with more than 109 million subscribers on his main YouTube channel. Hiten's Pick Steve Jobs' 1985 Playboy Interview In 1985, Steve

Airtable's path to product-market fit

Monday, December 19, 2022

The company's journey from private alpha to launch is fascinating. Hiten's Pick Validation is a Mirage Jason Fried makes a great point: Many people want to know how to validate a new product,

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