JANUARY 31, 2023

View in Browser

Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

​

Bring Your Followers To Your Owned Land

Thanks for stopping by. I treasure your friendship. I no longer reside here. To reach me, please visit 123 Main St., City, Country. I look forward to connecting again.

We often preach the need to move from rented land. But how do you build an “address book” so you can only inform your audience by a note posted on your rented door?

Why not try a technique used by marketers looking to convert prospective customers into “leads” for their sales team? They call them “lead magnets.” For you, they serve as “contact conversions.”

Bonus content: Think about what content your audience might find useful that relates to your content tilt. Is there some content topic or type that doesn’t fit in your normal format they would find valuable?

​Erika Kullberg, attorney and personal finance expert, has a multitude of downloadable content that requires an email address (and mobile number in some cases). At the bottom of her home page, she promotes three of them. Two of those are spreadsheets that creators can complete on their own – a budget and expense sheet and a net worth tracker.

If you prefer video and audio content, consider offering exclusive, registration-only bonus episodes.

Ebooks: Bigger than bonus content, ebooks allow you to provide a deeper exploration of a relevant topic to your audience. They don’t have to be novel length – a few thousand words or a designed-heavy dozen or so pages might be enough. The point is that your audience finds significant value in it.

Since you already create content, you don’t necessarily need a new topic. Look through your blog articles, Instagram posts, online courses, podcast episodes, etc. What could you pull together into an ebook? What content could be curated with a little original content thrown in to tie it into a cohesive reading experience?

For Dorie Clark, it was the questions at the end of her book chapters that were converted into ebooks. She also uses an easy-to-spell URL (DorieClark.com/reinvent) to make it easy to say and remember.

Giveaways: You don’t have to have a big budget (or any budget for that matter) to offer an incentive or prize your audience would want. Sure, a Starbucks gift card is a nice idea, but the point is, what can you offer that few others could? Perhaps it’s a free one-hour consulting or AMA session. It could be complimentary admission to a course. Maybe, it’s an item from your merch store. Perhaps, the prize could be a shoutout on an upcoming video.

(Don’t forget to follow the laws in your jurisdiction and platforms about contests.)

As you move or expand to owned land, always keep this question at the forefront of your mind: How do I invite my audience to come along? After all, no one wants to show up at your rented home only to find a note with your forwarding address.

– Ann Gynn

​Read the full story for another lead magnet tip.​
​

Sponsored content

Are you in the market for an easy-to-use email and digital marketing platform? Constant Contact started as email marketing and has evolved to have all the tools content creators need to thrive. From list growth, social media management, and advanced email automation tools – to events, surveys, and SMS – it’s all designed with you in mind.

​Choose the plan that’s right for you, and start with a free trial!

​

​

​

Entrepreneur: Sarah-Jayne Fragola​

Biz: Bella Coco Crochet​

Tilt: Crochet instructions

Scene: Website, YouTube, newsletter, podcast (The Yarn Over), book (You Can Crochet With Bella Coco)

Snack Bites:

• Sarah-Jayne Fragola started a personal blog in 2011. A few years in, someone suggested she post a video on her crocheting hobby on YouTube. She did it, expecting no one to watch. They did, and her Bella Coco Crochet brand was launched.
• In 2022, she opened a content studio for her business, hiring three people, including a photographer and community manager.
• Sarah-Jayne says her best advice is listening to your audience – their feedback is essential to moving the business forward.

Why We Stan: Sarah-Jayne was one of millions as a lifestyle blogger. But by narrowing her content to focus on her hobby specialty, she found an audience of over a million and a long-term viable content business.

– Ann Gynn

​Learn more about Sarah-Jayne's journey by reading the full story.​

Know a content creator who’s going full tilt? DM us. Or email tilt@thetilt.com.

​

​

• Community Powered Marketing is a daily newsletter from Blue Terra, the #1 newsletter growth platform. Each edition offers valuable insights on how to grow and nurture a loyal community that drives organic growth and word of mouth referrals. Subscribe today!*
• Our friends at Rasa.io need help with this one-minute survey on newsletters. Can you help us?
• Joe discusses two AI tools from OpenAI - ChatGPT and DALLE-2 and how he uses them day-to-day. (Content Inc. podcast)
• This week the boys discuss a breaking story about OpenAI and Kenya. The memes are everywhere. (This Old Marketing podcast)
• Discover the 3 myths about leaving your full-time job to go all-in at your startup (Forbes)
• How many of these 6 tips for entrepreneurs have you done? (Study International)

* Sponsored content

​

​

Please Help Spread The Tilt Message!

Refer a fellow content creator to The Tilt and earn exclusive swag!

Your unique link: https://www.thetilt.com?rh_ref=1c5f8ff0

Track your referrals here.

Or share via Twitter, LinkedIn, Facebook, or email.

*Please note the rewards program is only available to US readers at this time. The Tilt reserves the right to reject referrals at their discretion.

​

​

Your team for this issue: Joe Pulizzi, Pam Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony.