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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Agrivoltaics

Agrivoltaics refers to farming techniques that use the same land area for both solar power and agriculture.

Specifically, solar power and agriculture are combined in a way that’s designed to improve the performance of both.

Here’s how it works: once a plant reaches its light saturation point, additional light doesn’t help the plant grow. In fact, excess sunlight increases the plant’s water demand.

With agrivoltaic farming, solar panels are mounted in an elevated position just above the plants.

This way, the crops get just the right amount of sunlight. Then, they spend the rest of the day under the panels’ shade.

Additionally, the crops underneath keep the solar panels cooler, which increases a solar panel’s energy production capacity by up to 10%.

What's Next

Agrivoltaic is part of the Regenerative Agriculture meta trend.

Searches for “regenerative agriculture” have increased by 658% over the last five years.

Regenerative agriculture is an approach that aims to not just limit damage but actually improve agriculture’s impact on the environment.

Implementing regenerative agriculture on 190,000 acres of farmland can remove around 173,000 metric tons of carbon dioxide yearly (the equivalent of yearly emissions from over 37,000 cars).

Plus, early data suggests that regenerative agriculture can be profitable over the long term.

For instance, one study showed that a $57B investment in regenerative agriculture practices would return $1.9T in savings and increased farmers’ profit.

The Ocean Ranch, The Crop Project and Phinite are examples of trending startups developing regenerative agriculture products/technologies.

Topic #2

Blue Light Sunscreen

Blue light sunscreen is designed specifically to reduce blue light exposure from screens.

These sunscreens contain iron oxide, an ingredient that’s especially potent at blocking blue light.

Demand for this product category is increasing mainly due to growing awareness of blue light’s impact on the skin.

In fact, a survey by Unilever found that 36% of Americans are aware that blue light exposure from screens can negatively impact skin health.

What's Next

Blue light sunscreen is part of the Blue Light Skincare meta trend.

Searches for “blue light skincare” have increased by 1.5x over the last five years. And we’re seeing growing demand for products that prevent blue light’s potential damage to the skin.

Examples of trending blue light related products include blue light moisturizers, blue light serums, and blue light screen protectors.

Topic #3

MeiliSearch

MeiliSearch is an open-source search engine API startup.

The API uses AI and natural language processing (NLP) technologies to find the relevant searches, handle typos, understand synonyms and detect foreign languages.

The project has over 32,000 stars on GitHub.

MeiliSearch recently raised a $15M Series A.

What's Next

MeiliSearch is part of the On-site Search Experience meta trend.

43% of users on Ecommerce websites go directly to the search bar.

More importantly, conversion rates are 2x higher among customers who use on-site search vs. those who don’t.

And 12% of customers will go to a competitor’s website if their search doesn’t return relevant results.

Which is why businesses are increasingly focusing on their on-site search user experience.

Topic #4

Pet Odor Eliminator Spray

Pet odor eliminator sprays are designed to eliminate a pet’s urine smell.

The increased demand for this product category can be mainly attributed to a startup called Angry Orange (searches for the startup have increased by 212% in the last five years).

The startup relied heavily on social media marketing to grow. In fact, videos mentioning the startup have over 8.1 million views on TikTok.

And search volume for “Angry Orange spray” has seen a 800% spike in the last 24 months.

What's Next

Pet odor eliminator sprays are part of the Pets of TikTok meta trend.

TikTok has become home to a massive online pet community.

The hashtag #petsoftiktok has over 73 billion views on the platform.

Examples of TikTok-viral pet products include:

Elevated bowls are feeding bowls that are elevated off the ground. They help release pressure off a pet’s neck when eating or drinking.

Dog bed stairs help dogs climb high beds. Videos mentioning the product have over 31 million views on TikTok.

Dog talking buttons are recordable buttons that play a word once they are pressed. TikTok videos about the product have over 164 million views.

Topic #5

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Topic #6

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Topic #7

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Topic #8

Exploding SportTech Platform
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Topic #9

New Tech Product Category
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Exploding Topics - ET: January 31st 2023

Topic #1

Agrivoltaics

What's Next

Topic #2

Blue Light Sunscreen

What's Next

Topic #3

MeiliSearch

What's Next

Topic #4

Pet Odor Eliminator Spray

What's Next

Topic #5

Hockey-stick Growth Web3 Tool
(Exploding Topics Pro Only)

Topic #6

Exponential AI Startup
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Topic #7

Health Concept Taking Off
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Topic #8

Exploding SportTech Platform
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Topic #9

New Tech Product Category
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Older messages

ET: January 24th 2023

New Plan

Early Trends

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ET: January 17th 2023

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Exploding Topics - ET: January 31st 2023

Topic #1

Agrivoltaics

What's Next

Topic #2

Blue Light Sunscreen

What's Next

Topic #3

MeiliSearch

What's Next

Topic #4

Pet Odor Eliminator Spray

What's Next

Topic #5

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Topic #6

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Topic #7

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Topic #8

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Topic #9

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