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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Bedroom Mini Fridge

A bedroom mini fridge is a smaller version of a normal-sized refrigerator found in most homes.

An initial spike in interest for this product can be attributed to a retro mini fridge made by Frigidaire (searches for “frigidaire mini fridge” have increased by 354% in the last five years).

The retro fridge saw explosive growth, mainly because of social media: TikTok videos showcasing this product have been viewed over 720 million times.

This translated into an increased overall interest in bedroom mini-fridges. Videos mentioning a bedroom mini fridge have over 740 million views on TikTok.

One popular mini fridge brings in approximately $67K/month on Amazon.

What's Next

Bedroom mini-fridges are part of the #fridge meta trend.

People are increasingly turning to social media to share fridge organization tips.

The hashtag #fridgeorganization, where users show off their fridge organization accessories, has over 1.9 billion views on the platform.

Fridge drip trays and fridge door handle covers are two examples of fridge accessories that are seeing growth thanks to social media.

Topic #2

KYC Hub

KYC Hub is a digital verification startup designed to protect organizations from fraud and other financial crimes.

The software combines AI, NLP and computer vision technologies to monitor transactions and expose money laundering schemes.

The startup brings in an estimated $6.6M in revenue.

KYC Hub has raised just $230K in funding.

What's Next

KYC Hub is part of the KYC Software meta trend.

Search volume for “KYC software” has grown more than 2x over the last 5 years.

KYC software helps automate customer identity verification in an effort to reduce customer onboarding costs (estimates put potential customer onboarding savings at approximately 70%).

Importantly, KYC software handles this process while complying with data and privacy regulations.

And demand for KYC software will likely continue considering that the market for eKYC solutions is forecasted to grow 3x over the next four years.

Topic #3

EV Structure

EV Structure is an electric vehicle infrastructure startup.

Specifically, the company is building an EV charging station power grid managed by a single entity.

This means that the company is fully vertically integrated and provides parts for the entire charging station system (design, construction, procurement, installation and maintenance).

EV Structure has around $13M in signed installation contracts.

And the startup has already installed over 70,000 power stations across the USA.

What's Next

EV Structures are part of the EV Charging Infrastructure meta trend.

The increasing number of EVs has created a growing demand for EV charging infrastructure.

In fact, searches for “EV charging station” have increased by 514% over the last six months.

This trend is likely to continue: EVs currently only represent 5.8% of new car sales in the US. However, this figure is estimated to grow to 29.5% within the next 7 years.

Topic #4

Caffeine Scrub

Caffeine scrubs are exfoliating skin products made from coffee grounds.

These products are being marketed as a natural cellulite treatment that also helps reduce wrinkles.

Coffee scrubs have seen quite a bit of traction on social media. Videos mentioning this product category have over 30 million views on TikTok.

This interest led to a growing number of DTC startups launching their own caffeine scrubs.

Mcaffeine is one popular DTC startup in this space (searches for “Mcaffeine scrub” have increased 4900% in the last five years).

One caffeine scrub pack generates around $111K/month on Amazon.

What's Next

Caffeine scrubs are part of the Exfoliating Scrub meta trend.

Exfoliating scrubs are emerging as a go-to exfoliating tool for many consumers.

This is mainly because exfoliating scrubs allow people to choose the ingredients they want to use to exfoliate.

For instance, examples of popular exfoliating scrubs include dead sea salt scrubs, himalayan salt scrubs and tea tree oil scrubs.

Notably, exfoliating scrubs are currently the most popular exfoliating tool on social media (when compared to exfoliating sponges and brushes).

Videos featuring exfoliating scrubs have over 718 million views on TikTok. As a reference, videos mentioning exfoliating sponges only have around 75 million views on the platform.

“Exploding Topics Pro gives us a huge competitive advantage”

Exploding Topics Pro is the only product that identifies trends at least 6 months before they take off.

Which is why over 2000 entrepreneurs and investors have signed up so far.

Like Eric Siu, angel investor and founder of Clickflow.

Eric recently told us that “Exploding Topics Pro gives us a huge competitive advantage”.

Specifically, Eric uses the product to “spot non-obvious opportunities for products, features, investments and more.”

The best part?

For a limited time, you can try Exploding Topics Pro for just $1.

So if you want to stay ahead of the curve, try Exploding Topics Pro today.

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entire charging station system fridge door handle covers One popular mini fridge electric vehicle infrastructure startup A bedroom mini fridge KYC Software meta trend retro mini fridge fridge organization tips Fridge drip trays other financial crimes computer vision technologies money laundering schemes new car sales natural cellulite treatment frigidaire mini fridge fridge organization accessories customer identity verification customer onboarding costs last six months digital verification startup next four years last five years

Exploding Topics - ET: January 24th 2023

Topic #1

Bedroom Mini Fridge

What's Next

Topic #2

KYC Hub

What's Next

Topic #3

EV Structure

What's Next

Topic #4

Caffeine Scrub

What's Next

“Exploding Topics Pro gives us a huge competitive advantage”

Key phrases

Older messages

New Plan

Early Trends

Heads Up

ET: January 17th 2023

ET: January 10th 2023

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