Up to 9x cheaper Cost-Per-Lead: 10B analysis
I bet you, like every startup founder, marketer, and growth hacker, go to bed every night and think, "Where else can I get more leads?"
One day, I suddenly came across something epic.
Mavrck analyzed 10+ billion impressions across multiple paid platforms to find out where can you get the least expensive cost per lead.
Here are the results - Cost Per Lead (USD):
#1. Posts by Micro-Influencers: 1.52
#2. Posts by bloggers: 8.26 (443% more expensive)
#3. Celebrity Tweets: 11.03 (625% more expensive)
#4. Promoted Tweets: 13.74 (803% more expensive)
#5. Facebook News Feed Ads: 14.88 (878% more expensive)
So if leads is your main KPI, looks like you know where to move your FB ads budgets ;) in order to get 9x more leads for the same price.
Where can you get these magical micro-influencers?
You can find them on Influencer Marketing Platforms.
This research motivated me to test it too :).
Source: www.mavrck.co
Cheers,
Charlie Patel ;)
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