D2C Pulse - 👗😎 Bracketing and Deinfluencing
Hello! 👋 D2C Pulse is a newsletter written by the team at GlobalBees, curating happenings in the direct-to-consumer ecosystem of India. Word of the day: Bracketing noun: Buying multiple items in different colors or sizes, only to return whatever doesn’t fit or work. In India, about 25%–40% of clothes sold online are returned, which can be a third more than the apparel return rate in the U.S. Historically, online retailers in India prominently advertised free returns and longer return windows, extending up to 30 days, in order to encourage shoppers who would otherwise hesitate to buy from websites. In recent months marketplaces like have been experimenting with cancelling free returns, adding a convenience fee for users with high return percentages and denying cash on delivery. 🗞️Marketplace Updates
🍕D2C Bites
📢Leader SpeakGet the latest on what D2C Founders and Leaders had to say this week! “If you want to startup, figure out how you are going to survive for five years.” - Mukesh Bansal, Cofounder, Cult.Fit Reads and Recommendations 📚
Today, @Shopify shared a ton of updates for merchants and developers.
If you run or work on an eCommerce brand, here's what you need to know:
🛀🏽Bamboo Bathrooms and Socks?Here’s some awesome stuff that really got us excited. Bamboo fabrics are a rage. Mush has launched a bunch of awesome products (made from bamboo) and is offering amazing discounts to D2C Pulse readers. 20% OFF on Soak n Scrub Towels and Socks. Promocode : MUSH20PROMO 30% OFF on Innerwear , Bathrobes and Bathmats. Promocode : MUSH30PROMO Bamboo is 40% more absorbent than even the finest organic cotton, wicking moisture away from the skin much faster and keeping you dry and comfortable easier. Bamboo can take in three times more water than its weight which once made into a fabric, means that it also is able to get rid of moisture faster. That’s all for this week! Bye! Stay tuned for more. Liked this week’s issue? Share some love. Click the ❤️ below. |
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🚀🚀10X Growth for Marketplaces
Monday, January 23, 2023
Diabetic Socks, Furnitech and Baiting Sharks
🧸Don't Play With Toys (Rules)
Friday, January 20, 2023
4.7 Stars are better, Getting through Winter, Amazon's Sandbox
🦈 Shark Memes are Back
Monday, January 9, 2023
Tata Consolidates, Google Trends & Flipkart after sales
FMCG & Co ❤️ D2C
Tuesday, December 20, 2022
AI Artwork, Great Resignation Fraud & RBI Raps
That's a wrap🎶
Monday, December 5, 2022
$350 billion worth Digital Bazaar,
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