Sprout Social - Carve out your niche on social media

Making waves on social
 
 

Making Waves: Unexpected Industries Innovating On Social

 
 
 
 

There’s a place for everyone on social media. However, if you’re in a niche industry and see most viral posts coming from B2C brands, it’s understandable to feel like you don’t belong. We’re here to say that that is far from the truth.


Social media is like a trade show exhibit hall, a space where people go to explore the latest trends and innovations in their fields. No matter the industry you’re in, with a little creativity, you can have the best booth.


From trucking companies to the CIA and NASA, we highlight brands in unexpected industries that are social stars today.

Discover Now → 

 
 
 
Social media accessibility

The Components Of A Successful Social Media Calendar Template

Wondering how to keep your content calendar organized and streamline your workflow? Use a customized social media calendar template. We dive into the essential components needed to create an effective calendar that helps you meet your publishing needs and improve efficiency.

 
Social media accessibility

8 Guidelines To Make Social Media Posts More Accessible

Social media accessibility—the practice of developing social content that provides an inclusive experience—is important to show that your brand knows its audience. Here are 8 best practices you can implement on every platform to create a welcoming experience for all users.

 
 
Multiple social accounts

How To Manage Multiple Social Media Accounts

How many social media accounts does your brand really need per platform? Depending on your brand’s goals, you may want multiple for different functions. We’ll guide you through how to determine if it’s time to invest in the multi-account approach and tips for managing them all.

 
Social media content mix

Find The Ideal Social Media Content Mix For Your Brand

Social media marketers know that content is king. But there’s no one-size-fits-all social content strategy. In this interactive quiz, click through and choose responses that best match your current business goals and social media capabilities to visualize an ideal mix of content that fits your brand.

 
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Older messages

Increase revenue with social media consistency

Tuesday, February 7, 2023

Here's how Figo Pet Insurance did it ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Can you explain TikTok to your boss? [On-Demand Webinar]

Thursday, February 2, 2023

Unlock your brand's TikTok potential in 30 minutes ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Prepare for the 2023 marketing journey

Tuesday, January 31, 2023

This year's theme: quality over quantity ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Embrace diversity in your marketing efforts

Tuesday, January 24, 2023

What to consider when communicating about DEI values ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Industry benchmarks you need for social success

Friday, January 20, 2023

Learn why these social media metrics matter ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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Tuesday, March 4, 2025

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11 social media skills to master (and how AI can help)

Tuesday, March 4, 2025

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Tuesday, March 4, 2025

Content marketing isn't just about creating blog posts. If you're still stuck in that mindset, you're leaving money on the table. The best marketers go beyond traditional content and

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