Testing Alaska Airlines’ new electronic bag tags | Ex-Googler says tech giant needs an ‘intervention’  

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Attention travelers: Electronic bag tags are ready for take-off. Alaska Airlines is the first U.S. carrier to introduce the technology aimed at speeding the check-in process.
  • On multiple flights to different destinations, GeekWire co-founder Todd Bishop put a tag on his bag through its paces to better understand whether the technology improves the travel experience and is worth the cost. Read the key takeaways.

A former Google employee who just left the tech giant after three years says he witnessed a "gradual decay of a dominant empire" and said the company "has slowly ceased to function."

  • Praveen Seshadri, who sold his Seattle startup AppSheet to Google in 2020, believes Google needs an "intervention." Read more. 

The economic slowdown and tech layoffs have dealt a double blow to enterprise sales teams. Outreach CEO Manny Medina thinks AI can help.

  • The Seattle startup is testing a new feature boosted by OpenAI’s GPT-3 technology called Smart Email Assist, which spits out a draft email to a potential customer based on prior exchanges between the buyer and seller. Read more.


Brilliant Black Minds, a project from Seattle startup Karat, aims to break down barriers and increase the number of Black software engineers in the U.S.

  • Tennis superstar Serena Williams is a backer, and project leader Crystal Moore (above) says, “The more we can get black Americans, or people of color more broadly and women into the tech sector, the more we’re going to improve their social economic mobility.” Read more. 

“We are mourning the loss of a loved one.”

  • That was one sentiment as current and former Tableau employees in Seattle gathered to reflect on Tableau's 19-year journey, more than three years after the data visualization company was acquired by San Francisco-based Salesforce for $15.7 billion. Read more.

Thanks for reading, and have a great day. — GeekWire managing editor Taylor Soper, taylor@geekwire.com, and GeekWire reporter Kurt Schlosser, kurt@geekwire.com.

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Read the top tech stories so far this week from GeekWire Top stories so far this week 'Tableau has been killed by Salesforce': Past and current Tableau employees gather at 'Irish wake'

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