GrowthHackingIdea - +12% more subscribers (easy)
I was looking for this experiment for a long time.
You’ve probably seen this many times -
Opt-in forms asking for name and email.
These guys ran an A/B test and saw that...
Asking for just an email increased conversions by 12.44% compared to asking for name and email.
Huh.
Cheers,
Charlie Patel ;)
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