GrowthHackingIdea - 14% response rate (template inside)

When customers leave, it hurts...
And you can't do anything about it.

But Alex from Groove managed to turn churned customers into a source of great insights.

These insights helped him:
+ Uncover some bugs that active customers weren’t telling them about.
+ Discover hang-ups in their UX that they didn’t catch.
+ See workflow inefficiencies for use cases that they had never considered.

As a result - they were able to fix those issues and prevent existing customers from churning.

Here's the exact email Alex sent to his churned customers...
that resulted in a 14% response rate:

Subject: What could we have done better?
Body:
Hey First Name,

I noticed that you didn't upgrade your Groove account. I completely understand that Groove isn't the best fit for everyone, and there are no hard feelings on my end :)

But if you're willing to answer, I have a quick question: what could we have done better to keep you as a customer?

Just hit "reply" and let me know.

Thanks!

Source: www.groovehq.com


Cheers,
Charlie Patel ;)



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