Feb. 17 - P&G says AI is improving ad efficiency | Alcohol’s lackluster Super Bowl performance

 
 

Daily Dive

Feb.​ 17,​ 2023 | Today’s news and insights for marketing leaders
 
 
 
 
 
 
 
 

Note from the editor

 
Marketing Dive will not publish a newsletter on Monday, Feb. 20, in recognition of Presidents Day. We'll be back in your inbox on Tuesday, Feb. 21.

As you head into the long weekend, find out what NBCUniversal’s ‘nerd Coachella’ means for advertisers, and — if you haven't had a chance — dig into the lessons learned from this year's Super Bowl ads.

As always, thanks for reading.

Chris Kelly
Reporter, Marketing Dive
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Feb. 15 - Trade Desk revenue up 24% | Instagram dumps live shopping

Friday, February 17, 2023

Instagram sunsets live shopping as commerce retreat continues; By the numbers: Super Bowl LVII; How Behr Paint connects with millennial homeowners on TikTok; DDB taps AI to quickly produce creative

Feb. 16 - Was social media Super Bowl LVII’s marketing MVP? | 7Up’s international rebrand

Friday, February 17, 2023

7Up's international rebrand seeks to uplift consumers; Jameson serves cardboard 'desk decoys' for St. Patrick's Day to boost PTO; By the numbers: Super Bowl LVII View online | Signup |

Feb. 14 - How Super Bowl LVII ads mostly fumbled | Fanta rebrands

Tuesday, February 14, 2023

Coke promotes Fanta shakeup with mobile game, Gen Z creators; How Behr Paint connects with millennial homeowners on TikTok; AOR model declared 'dead' as brand needs diversify beyond creative,

Special Report: Super Bowl LVII

Monday, February 13, 2023

The big game's ads, broken down by sentiment, social engagement and more. Marketing Dive View online | Sign up | Forward Special Report: Super Bowl LVII Feb.​ 13,​ 2023 Deep Dive 'Safe, lazy,

Feb. 13 - McDonald’s teams with Cardi B, Offset for Valentine’s Day | Every ad from Super Bowl LVII

Monday, February 13, 2023

Ad blitz: Tracking every marketing play for Super Bowl LVII; What does NBCUniversal's 'nerd Coachella' mean for advertisers?; Coca-Cola debuts 'transformation-flavored' soda in its

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