Key ways retailers are personalizing the shopper experience

 
 
 
 
 

Personalization Strategies for Today's Retail Consumer

 

As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data. Topping that list? Personalization. 

In this updated Trendline, explore how leading retailers are leveraging consumer data to personalize the shopping experience.  Highlights include:           

  • 5 ways Target is pushing customer-driven innovations in omnichannel
  • L’Oréal's makeup applicator for consumers with limited mobility
  • Nordstrom enlists company stylists for new fashion ambassador program
 
 
 

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