Key ways retailers are personalizing the shopper experience

 
 
 
 
 

Personalization Strategies for Today's Retail Consumer

 

As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data. Topping that list? Personalization. 

In this updated Trendline, explore how leading retailers are leveraging consumer data to personalize the shopping experience.  Highlights include:           

  • 5 ways Target is pushing customer-driven innovations in omnichannel
  • L’Oréal's makeup applicator for consumers with limited mobility
  • Nordstrom enlists company stylists for new fashion ambassador program
 
 
 

Want to reach 122,000+ retail executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

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Older messages

Feb. 22 - Nike’s digital chief exits | Most shoppers lowering nonessential spending

Wednesday, February 22, 2023

Nike's chief digital information officer exits; JC Penney, Prabal Gurung partner on apparel collection; Pacsun launches tycoon-based Roblox experience; Nearly 70% of consumers to cut back on

Feb. 22 - TikTok Provides New Insights into Best Performing Products, Based on Ad Content

Wednesday, February 22, 2023

Instagram Tests User Location Listings on Reels Clips; TikTok's Expanding Access to its Research API, Enabling More Analysis of How it Works; Twitter Rolls Out New Alerts for Community Notes on

Feb. 21 - TikTok Launches New ‘Creativity Program’ to Provide More Revenue Opportunities to Creators

Tuesday, February 21, 2023

YouTube Tests Podcast Management Options in YouTube Studio; Meta Announces Initial Test of 'Meta Verified' Paid Verification Scheme on Facebook and IG; LinkedIn Adds Option to Tag Chats with a

How Chipotle uses mobile marketing and automation to reach consumers

Tuesday, February 21, 2023

Discover how your brand can leverage mobile marketing to contact and engage more customers in this new playbook. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

Boost Sales: Forrester Research On Effective Marketing

Tuesday, February 21, 2023

Consumer Insights for an Effective Marketing Strategy. Vericast / Valassis Retailers Must Innovate to Lead If you're a business owner, marketing pro, or just someone who wants to learn about the

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