Buffer - Writing good prompts for AI

Hey folks👋🏽

We hit the ground running this year, with launch after launch after launch, so it’s been a busy few weeks. But I wanted to take this time to reflect on where we were this time last year vs. today.

I had just started here (literally — yesterday was my 1st Bufferversary), and we only had five channels you could connect within Buffer compared to today’s eleven (!).

The immense progress across all teams is incredibly inspiring, and I look forward to sharing all the amazing projects on the way.

💌 In today’s email:

• 🤖 The robots are here to save us — if we know how to command them. Here’s how.
• 📱 Mitra recommends a trending sound on Reels to show off your perfect products
• 📣 What’s happening in social: Meta continues to copy everyone’s homework, Twitter removes 2FA through SMS (acronyms aside, it’s time to do a security check on your account), and TikTok tries out another revenue distribution program for creators.
• +All our latest content from the blog

Finally, we just launched the 2023 State of Remote Work! Check it out.

Have a great weekend, and we’ll see you next Friday!

Warmly, 

Tami & the Buffer team

P.S. We’re (still) hiring

🖊️ Deep dive: Writing good prompts for your AI

What makes a good AI prompt? In one word: context.

A good AI prompt should provide enough context to allow the AI to make an informed decision. Additionally, the prompt should be tailored to the specific AI model and provide all relevant information needed to make an accurate prediction.

For example, if you are using Buffer’s AI Assistant, you must feed it relevant information such as your target audience, desired tone, and content topics. Providing clear and concise inputs will help the AI system understand your goals and provide more effective suggestions.

So, for example, you ask Buffer’s AI Assistant:

• “Write me a tweet about Black Friday.”

It’ll give you a result like this: "Get ready for the biggest shopping day of the year! #BlackFriday is just around the corner.”

That’s…okay. But not something you’d probably be happy to share on social. Instead, providing Buffer’s AI Assistant with more information about your brand, your product, your tone of voice, and your target audience will help the AI create something much better. For example, if you ask Buffer’s AI Assistant:

• I run a small sustainable coffee shop that uses an organic, fair-trade roast from Peru. Our coffee is smooth yet flavorsome. Could you write a tweet promoting our 50% Black Friday deal? Our target audience is busy millennials, so make the tone of the tweet friendly, yet to the point.

It’ll give you a result like this: “Fuel your day with purpose! Get 50% off our smooth & flavorful organic, fair trade coffee from Peru this #BlackFriday 🌎👩‍💼 Perfect for busy millennials looking for a guilt-free coffee fix 💪"

This is much, much better. It’s not perfect, but it’s a step in the right direction. And that’s the point – get the input right, and you’ll get a much better result.

💡Join us to get the most out of Buffer

We run live demos and Q&A sessions every other week. You won’t want to miss the tips and tricks we have up our sleeves for getting the most out of your Buffer accounts. Register for our next one (or a few) 😉 and in the meantime, check out our latest session!

👇🏽 The latest from the blog

• Key Insights from The 2023 State of Remote Work: This year, we had 3,000 (‼️) remote workers respond to the State of Remote Work. In this post, we’ll cover the top seven insights + a deeper look at some of the current trends in the remote workspace.
• When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own: Founder Tiffany Yu was having difficulty getting the word out about her business, so she decided to take matters into her own hands and become her own best hype person. She details some of her best DIY marketing strategies.
• TikTok Hashtags: How to Use them for Growth: In this article, we'll explore everything you need to know about TikTok hashtags, including best practices for boosting your content's visibility.

🤔 Grow your social media with Buffer

Growing on social media has never been easier, with Buffer's all-in-one social media management capabilities to connect with your audience across multiple channels.

📱 Social Tip of The Week from Mitra, Buffer’s Social Media Manager 

“Look at this…😲Perfect!”

Here’s a super easy Reel for you to try this week! You can use just one or two simple video clips showing your product with this sound. Even better - try to time it, so you have a big reveal when the audio switches to the gasp and “perfect!”

Here’s a fun example from @petite_pockets!

🤳 What's Happening in Social

• 🧪 Meta’s testing a Twitter Blue-esque subscription model called Meta Verified to "help creators establish their presence"
• ⚠️ Twitter removes two-factor authentication by SMS for non-Blue users — check yours and switch to alternative methods to protect your account
• 💸 TikTok continues to explore more ways to share revenue with creators, this time via a new ‘Creativity Program’, which it’s launching in beta with selected creators

Thanks for reading! 💟

What would you like to see more (or less) of in the newsletter? How do you feel about our deep dives or newsletter-exclusive series? Give us all your feedback in this form or let us know on all our social channels @buffer!

Unsubscribe | Update my mail settings 

Sent by the team at Buffer
2443 Fillmore St #380-7163 San Francisco, CA 94115 USA