February 25, 2023 | Read Online

How to Write Copy That Sells

A 7-step writing formula that will guarantee sales

Sohaib Albadawee

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How to Write Copy That Sells

Read time: 4 minutes

If there is one skill that I wish I learned at school, it would be copywriting.

Why? It mixes in two of the most important human skills that ever came into existence: Writing + Psychology.

Sohaib Albadawee @albadawee

Copywriting is a cheat code in life.

It gets you impressions, followers, connections and money for free.

Feb 6, 2023

348 Likes 29 Retweets 50 Replies

Today, I'm going to help you master a transversal copywriting formula, that you can use for almost everything (Newsletters, threads, emails, landing pages, and more).

Let's dive in ↓

#1 The Hook

Start with a sentence that piques your reader's curiosity.

Example: "How to Become The Best Version of Yourself"

#2 The Problem

Demonstrate the problem & how it makes your reader feel.

Example: "Do you feel uncomfortable selling yourself? Are you finding it too difficult to say no? Don’t know how to start improving your marketing skills?"

#3 The story

Tell a story about you overcoming the same problem:

Example: "That’s exactly how I felt a couple of years back. Then I trained myself to be constantly on the lookout for People, ideas, & skills that would help others grow in life & business."

#4 Reveal the Solution

Describe how what you are offering (idea, product, or service) as part of the solution.

Example: "Learning about Personal Growth, made me happier, helped me create opportunities, and introduced me to some amazing people. Now I'm on a journey to help others to unlock their full growth potential."

#5 Stack social proof

Give reassurances that success is guaranteed.

Example: "I believe anyone can do it. My best testimony is the amazing feedback from the Twitter community."

#6 Add a sense of urgency

Use emotions & scarcity to create a sense of urgency.

Example: "Life is too short for us not to grow & make the best of it. I aspire to live in a better world, where each of us is helping others grow."

#7 Present your call to action

Example: "Please join me in my mission to spread this message. Forward it to others to help them grow"

TLDR; How to Write Copy That Sells: