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Topic #1

A Pup Above (trends)

A Pup Above is a startup that produces human-grade dog food.

All dog food from A Pup Above, from the individual ingredients to the final product, are certified by the Association of American Feed Control Officials as being fit for human consumption.

Human-grade dog food is said to be more nutrient-dense and easier for dogs to digest than feed-grade dog food.

A Pup Above cooks their dog food using a slow, low-temperature sous-vide method. This allows the food to retain its nutrition profile.

A Pup Above has four SKUs of fresh dog food and four SKUs of dry dog food.

Founded in 2020, the brand’s products are now sold in more than 2,000 stores.

The startup’s recent traction has been fueled by substantial influencer campaigns on Instagram and TikTok.

What's Next

A Pup Above is part of the Human-Grade Dog Food meta trend.

The American Pet Products Association predicted that pet owners spent $150B on their furry friends in 2024.

Nearly $67B of that total is projected to be on pet food.

There’s growing evidence that shows individuals are humanizing their pets more than ever. And, pet parents want the best food for their companions.

In many cases, that means pet food that’s similar to the food found on human dinner plates.

Here are a few trending startups that offer human-grade dog food:

Sunday’s Dog Food offers human-grade air-dried pet food. It comes in three blends: beef, turkey, and chicken.

Lyka’s pet food contains locally sourced ingredients cooked at low temperatures. The startup is based in Australia and has delivered over 65 million meals.

Pure Pet Food is a UK-based brand offering dehydrated dog food that’s personalized based on the dog’s breed and health conditions. Pet parents add water to the dog food at mealtime.

Topic #2

Hygraph (trends)

Hygraph is a headless CMS platform with a graphQL-native approach.

In today’s enterprises, content is often siloed. But Hygraph aims to provide the solution with what they call “content federation.”

Their platform allows organizations to manage and deliver content from any source via API. Users connect to external APIs, choose data points they’d like to use in sourcing content, and they’re able to access content with a unified GraphQL API endpoint.

Using a GraphQL approach, as opposed to traditional REST APIs, provides Hygraph users with more efficient and precise content delivery. It can handle complex queries but also prevents over-fetching of data.

Because it eliminates the need for custom middleware, Hygraph’s platform speeds up development, enables an omnichannel customer experience, and gives organizations the flexibility to use content wherever they need it.

The startup launched in 2017 and has raised $43M in funding.

What's Next

Hygraph is part of the Headless CMS Platforms meta trend.

According to survey data, nearly 85% of organizations say their current CMS limits their ability to use their data and content to its fullest extent.

However, new headless CMS options allow content to be managed on the back end while the presentation is managed on the front end. The back end is essentially cut off from the “head” of the system, making it “headless.”

Because the presentation layer is separate, content can be delivered through APIs to any platform or channel, making it easier to reuse content and create successful omnichannel experiences at scale.

Here are three trending headless CMS startups:

Kontent.AI is a headless CMS that incorporates AI throughout the content pipeline. The platform tracks workflows, generates and revises text, and ensures compliance throughout the entire process. Kontent has raised approximately $40M.

Builder.io provides an AI-powered visual headless CMS that enables marketers to design content with a drag-and-drop interface. The startup has raised $37M in funding.

Storyblok is another visual headless CMS. Company statistics show the platform enables teams to publish content 10x faster than when using a traditional CMS. Storyblok has raised $138M.

Topic #3

Inflow App (trends)

The Inflow App provides a digital cognitive behavioral therapy program for people with ADHD.

Users begin by filling out a questionnaire regarding their lifestyle and ADHD challenges. From there, the app creates a learning program with modules covering topics like anxiety, impulsivity, avoidance, and procrastination.

The app also prompts users to input a daily focus and sends reminders about this focus point throughout the day.

Users can also join the in-app community to chat or link up with an accountability partner or personal coach.

Launched in 2020, the app has more than 100K downloads in the Google Play Store and more than 5K ratings in the App Store.

Inflow offers a seven-day free trial. After that, the app costs $200 annually.

What's Next

The Inflow App is part of the ADHD Apps meta trend.

More than 3% of the global population has ADHD.

But only about 25% of diagnosed individuals are getting help for their symptoms.

ADHD apps give these individuals a convenient way to address their symptoms on their own time and in their own way.

These apps help users with time tracking, task management, and organization.

Here are a few ADHD apps that are trending right now:

Tiimo helps individuals stay on task by using visually engaging checklists, timelines, and icons.

Goblin Tools is a “magic to-do” app that takes a user’s task and breaks it down into a checklist of manageable steps.

TickTick is a calendar app with checklists, a priority matrix, habit trackers, and reminders.

The Sweepy App keeps track of chores. It automatically generates a cleaning schedule and syncs with other members of the household.

Topic #4

Electric Gua Sha (trends)

Electric Gua Sha is a beauty device that’s primarily used to massage and sculpt the face.

Gua sha is a massage technique that originated in traditional Chinese medicine. The technique involves using a small, thin stone to gently stroke the skin. It’s believed that this motion opens pathways so that energy can flow freely.

An electric gua sha device combines microcurrents, heat, vibration, and LED light therapy to deliver enhanced gua sha results to the face.

After coating the skin in a thin layer of oil, users slowly move the device in specific patterns across the face and neck. The routine typically lasts 5-10 minutes.

The main goal of electric gua sha tools is to drain fluid from the face. Some users also report the tool helps stimulate collagen production and reduce wrinkles.

These tools have recently gained popularity on TikTok—one video featuring electric gua sha has more than 23M views.

One highly-rated electric gua sha device brings in about $518K per month on Amazon.

What's Next

Electric Gua Sha is part of the At-Home Lymphatic Drainage meta trend.

Lymphatic drainage involves massaging the body in order to encourage the flow of lymph, a watery fluid that’s full of white blood cells.

The primary benefit is reduced swelling, but it can also detoxify the body and strengthen the immune system.

Many people are turning to massage therapists for lymphatic drainage—one lymphatic massage specialist in Los Angeles reported a waitlist of 2,300 clients.

But those who are looking for a more convenient DIY option are driving the popularity of at-home lymphatic drainage.

For example, lymphatic drainage machines, like at-home vibration plates and compression sleeves, provide pulses that are meant to prompt the flow of lymph.

Those who want a simpler method are opting for body gua sha, which applies the same method used on the face to drain swelling from the body.

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