Now I Know: Why Beer Comes in Brown (or Green) Bottles

Hope you had a great weekend! -- Dan
 

Why Beer Comes in Brown (or Green) Bottles

Pictured above is someone's collection of beer bottles, shared on Wikipedia (here). You'll quickly note that almost all of them are brown, except for three or four green ones. If you take a trip to the beer section in your local grocery store, you'll see something similar; lots of brown bottles and a handful of green ones mixed in. 

Why?

Science. And a bit of marketing on the side.

If you're a beer drinker, you've probably had the unfortunate experience of drinking "skunky" beer -- when your beer has an unexpected and unwanted musty aroma and flavor. For the beer drinker, the experience is a bad one; skunked beer may find its way down the drain more often than not. And for the beer maker, it's similarly bad news; if consumers have a bad experience with your product, they're less likely to buy it again. 

Not wanting to disappoint or lose customers, beer manufacturers have long taken efforts to prevent this from happening. And the solution, basically, is a big pair of sunglasses. Skunked beer is more formally called "lightstruck" beer, a name used because light -- and specifically, UV rays -- are the culprit that causes our beer to turn to the foul side. (If you want more of the science, CNN explains that skunking happens "when hops in beer are exposed to strong light, a photooxidation reaction takes place, creating the compound 3-methyl-2-butene-1-thiol.") As VinePair jokes, "while humans can slather on the SPF 50 and wear hats the size of small boats, we can’t quite do the same for our beer." Instead, we use tinted glass bottles to prevent the UV rays from having a large impact on the liquid inside. 

And the color of that tint matters. Dark brown bottles block more UV light than other bottles, and therefore, are the most popular ones for bottlers to use. Green bottles are notably less effective and clear bottles provide no protection at all.

So, why do some companies use green bottles? Mostly for branding reasons. During World War II, many European companies found their manufacturing processes and supply chains disrupted, and beer companies were no exception. Brown glass was hard to find, and as VinePair also notes, the shortage "forced European brewers to bottle their beer in green or clear glass." The green glass typically costs extra, so higher-end beers switched to green while cheaper alternatives went with the transparent option. When the war ended and brown glass became available again, some of the green-bottled beers decided to stick with their now-familiar color in an effort to maintain that "premium" branding. 

Many beer bottles today -- even clear ones -- can be sprayed with a UV protection coating, so it may be okay to buy a non-brown beer bottle if you're really afraid of skunking. And many brands will wrap their bottle in cardboard to help block the light, or label their packaging with a "best by" date that estimates the impact of light over time. But if you're a fan of beer that comes in no-brown bottles and you don't want to risk a skunky drink, there's another solution: buy it in cans. They block almost all the UV rays.



Now I Know is supported by readers like you. Please consider becoming a patron by supporting the project on Patreon. 

Click here to pledge your support. (If you do, in gratitude, you'll have an ad-free Now I Know experience going forward.)

Bonus fact: On March 1, Iceland informally celebrates Bjordagur, or in English, "Beer Day." It marks the day in 1989 when beer sales were permitted in the small island nation. In 1915, Iceland banned the sale of all intoxicating liquors, as many other nations did around the same time period. As the BBC explains, though, the ban was short-lived -- "the Spanish threatened to stop importing salted cod - Iceland's most profitable export at the time - if Iceland did not buy its wine. Politicians bowed to the pressure and legalized red and rose wines from Spain and Portugal in 1921." And most other types of alcoholic drinks were permitted by 1933. But beer remained unavailable, at least legally, for decades. Per the BBC, "the fear was that legalizing it would lead to a big rise in alcohol abuse," and that beer was associated strongly with Denmark, the nation that Iceland had just won its independence from a few decades earlier. Those reasons ultimately gave way to consumer demand.

From the Archives: Beer Bricks: Heineken comes in green bottles -- and some of them can be used to make houses.
Like today's Now I Know? Share it with a friend -- just forward this email along.
And if someone forwarded this to you, consider signing up! Just click here.
Share Share
Tweet Tweet
Forward Forward
Archives · Privacy Policy

Copyright © 2023 Now I Know LLC, All rights reserved.
You opted in, at http://NowIKnow.com via a contest, giveaway, or the like -- or you wouldn't get this email.

Now I Know is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Some images above via Wikipedia.

Now I Know's mailing address is:
Now I Know LLC
P.O. Box 536
Mt. Kisco, NY 10549-9998

Add us to your address book


Want to change how you receive these emails?
You can update your email address or unsubscribe from this list

Email Marketing Powered by Mailchimp

Older messages

The Now I Know Week in Review

Friday, February 24, 2023

The stomach bug-abbreviated version View this email in your browser · Missed an issue? Click here! If you're new to Now I Know, you'll notice that today's format is different than the rest

Now I Know: The Physics Behind Planes With Flying Advertising Banners

Thursday, February 23, 2023

It's harder than you think. View this email in your browser · Missed one? Visit the Archives This is a re-run from October 2011 and it still surprises me today. Whenever I see one of these in the

Now I Know: When Bees Get Too Buzzed

Wednesday, February 22, 2023

They get bounced. View this email in your browser · Missed one? Visit the Archives Yesterday's email went out with the wrong subject line; I accidentally re-used the same one I used last Thursday.

Now I Know: The Special Sound a Mercedes-Benz Makes Before a Crash

Tuesday, February 21, 2023

I can't tell you what it sounds like, though, because I don't know how to type pink noise View this email in your browser · Missed one? Visit the Archives I could have made this into two

Now I Know: The Case of George Washington versus Pinocchio

Monday, February 20, 2023

Liar, liar, pants on fire? View this email in your browser · Missed one? Visit the Archives Today is Washington's Birthday (well, the day we observe it; his actual birthday is 2/22) in the United

You Might Also Like

Convert more leads with your emails.

Wednesday, January 15, 2025

Expert insights on building lead nurture flows. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Uber's service migration strategy circa 2014. @ Irrational Exuberance

Wednesday, January 15, 2025

Hi folks, This is the weekly digest for my blog, Irrational Exuberance. Reach out with thoughts on Twitter at @lethain, or reply to this email. Posts from this week: - Uber's service migration

The Polar Bear Prison

Wednesday, January 15, 2025

Maybe it's more of a re-educational camp? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

• Book Series Promos for Authors •  All in one order • Social Media • Blogs

Wednesday, January 15, 2025

~ Book Series Ads for Authors ~ All in One Order! SEE WHAT AUTHORS ARE SAYING ABOUT CONTENTMO ! BOOK SERIES PROMOTIONS by ContentMo We want to help you get your book series out on front of readers. Our

🤝 2 Truths Every Biz Buyer Should Know

Tuesday, January 14, 2025

Plus 1 Game-Changing Idea for SMB Acquisition Biz Buyers, Welcome to Main Street Minute — where we share some of the best ideas from inside our acquisitions community. Whether you're curious or

Artistic activism, the genetics of personality & archeological strategies

Tuesday, January 14, 2025

Your new Strategy Toolkit newsletter (January 14, 2024) ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Reminder: B2B Demand Generation in 2025

Tuesday, January 14, 2025

Webinar With Stefan and Tycho ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Why Some Types of Art Speak to You More Than Others

Tuesday, January 14, 2025

Your weekly 5-minute read with timeless ideas on art and creativity intersecting with business and life͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

How Chewbacca Roared a Woman into New Teeth

Tuesday, January 14, 2025

It started as a prank. A funny, and mostly harmless one -- annoying, sure, but most pranks are. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🧙‍♂️ [SNEAK PEEK] Stop giving brands what they ask for…

Tuesday, January 14, 2025

Why saying “no” could actually be your smartest move ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏