GrowthHackingIdea - +38% more connections (LinkedIn study)

LinkedIn would be dead if people were not connected to each other somehow.
This is a key activation problem for LinkedIn.

One day they did something very simple that increased the number of connections by +38%...

1. Instead of forcing users to fill big profiles, they included this single question right after signing up:
“Where did you used to work?”

2. Based on this information, they then displayed a list of LinkedIn users from this former workplace.

3. This gave users a memory jog and motivation to take the step of reconnecting with old colleagues.

Result:
+ LinkedIn's pageviews increased by 41%
+ Searches - by 33%
+ Users listed 38% more work positions

Source: www.appcues.com


Cheers,
Charlie Patel ;)



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