| GM nerds,
Let’s get this out of the way right off the top.
Endless takes on the SVB, wild disagreements happening all over the place. Sometimes rational. Usually not.
But… I
think we can all agree on one thing:
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🔗 Want Link Outreach That Drives RESULTS? 🔗
Look no further, our sponsor this week is RhinoRank.io,
fun fact: I used to resell their services. We don't anymore, but that's a story for another time.
They were kind enough to give our readers 10% off with the coupon code INDEXSY10OFF. They do niche edits AND guest posts, with a huge team fully based in the UK. Great service, I used to Karen them all the time...
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| Now that we’ve settled that, let’s get back to Digital Marketing:
→ Everybody’s Gotta E-E-A-T 🍽️
→ What’s Good @ Google? 📊
→ Social Media Round-up: Meta on Twitter’s Turf? 🐮😤
→ Improving Email Response Rate & Maximizing ROI 📧
→ Thread of the Week 🧵🪡
But first…
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On this week’s pod we pick the brain of Dennis Hegstad on the current state of DTC, his journey with LiveRecover (incl. the classic Earn Out vs. Straight Sale dilemma), his decision to go with Vigilance— we cover some serious ground. Dennis gives some insight into growth hacks, buying Shopify apps, getting investors on board, putting a sales team together, and more. The discussion gets real, too. Health, wellness, addiction. Real life sh*t. An honor to have him on, and a true gem of a guest. Check it!
PS. Here's another plug for RR, give Rhinorank.io some love, and tell them it's from me 🤫.
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Everybody’s Gotta E-E-A-T 🍽️
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| Hard to believe 2023 is only 3.5 months old— feels like we've been living with that extra E in E-E-A-T for so much longer. Damn, time flies. My bad tho, because the newsletter has never actually covered specific ways to optimize E-E-A-T Page Quality Ranking.
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So, here we go. First, SEJ just dropped a piece that gives a pretty thorough overview of what we’ve learned so far about E-E-A-T. As far as the extra ‘E’ specifically, the advice is clear:
→ Show that there’s a real organization behind your site
→ Highlight the expertise in your organization and in the content and services you provide
→ Show that honest and trustworthy people stand behind your site.
But this article from waaaaaaaaay back in January offers 7 mor ways to do optimize for E-E-A-T. In my opinion, these 3 have stayed relevant 3.5 months into the Extra E Era:
- The Human Factor: in the age of AI, creating high-quality content with creativity and originality is more essential than ever to sustain high search engine rankings. Knowing how to read the room and provide what’s actually relevant to your reader takes talent, effort, and skill that the robots just haven’t mastered (yet).
- Hiring True Experts: from the start, teaming up with people that actually have not only technical expertise, but first-hand experience… Whether that’s via real-world examples, case studies, or just an ability to dig deep and cite sources, it’s a great way to legitimize your content and add value in a way the algorithm recognizes. So far, that’s proved true IMO.
- Write About Topics Comprehensively: digging deep into your subject matter, rather than just hitting your keywords and beefing the word count, is something appreciated by your readers, but also by the search engine logic itself. The more comprehensive your information, the better chance it has of being recognized as reliable and legitimate. The more experience you’ve got, the more you’ll know how to get beyond the surface.
The SEJ piece leaves you with some actionable guidance for achieving that Extra E in E-E-A-T: engage experts and include quotations, or better yet, have them some write articles; link to authoritative sources; show your experience & expertise with an About Us page; and, most of all, don’t be afraid to Get Technical.
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Speaking of Google— you can take a deep breath. Nothing game-changing / earth-shattering from Google since the last newsletter (... so far). But there’ve been a few comments worth taking in.
→ "Don’t combine site moves w/ other big changes": this SEJ piece tracks comments from Google's Search Relations crew on a recent episode of "Search Off The Record" podcast. Basically, they say that if you change your domain at the same time as making major modifications to your site in other ways, it can have adverse effects on rankings / traffic. In general, the advice is to "break site moves into smaller pieces" to be safe, "especially for complex changes." This may seem trivial, but it can help protect you from misconfigurations like incorrect redirects and other common mistakes known for causing lost traffic.
→ Sites w/ a history: As usual, John Mueller made some comments and Barry Schwartz (@rustybrick) was on the case. This time, it was about search engine memory and how bad reputations can stick to domains. The gist of it is to check the history of a domain name before you buy it... some may already be in a hole that ain't worth digging out of.
→ Deflating an "SEO Myth": Pagerank Sculptors in shambles? Unless you don’t trust Mueller, who says that the idea that you can use the nofollow attribute on links to hoard your links is a just a myth. A common myth, but myth nonetheless. This practice, known by some as PageRank siloing, others as hoarding, others as sculpting— is valued highly by some SEOs. LMK if you think Mueller is full of it and you’ve got pro-siloing results.
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Improving Email Response & Win Rates📈
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This isn’t a brand new article, but I came across it again recently and think it captures so much of what’s important in email marketing re: response &
win rates. Basically, Alexandra Tachalova gives some sage advice on how to find relevant outreach opportunities, how to get your personalization game up, and how to come
through on the follow-up email.
She drops some dimes re: how to target relevant opportunities:
"Consider taking advantage of the connections you already have across various channels. For instance, you can start a poll on LinkedIn asking questions related to link building. It’s not only a way to increase profile activity but also enrich your list of outreach contacts. The thing is that on LinkedIn, you can see the names of poll participants. Sneaky but creative."
And, for Personalization, gives some easily actionable tips: 1) choose the right people for outreach, 2) refer to the prospect's online activity, 3) let your creativity flow, and 4) offer something in return.
Check the full piece for more. But
first…
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Thread of the Week: Maximizing ROI🧵🪡
While we’re on the subject,
@thePhilRivers gets the honors for this week’s thread:
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His 10 tips include:
→ A/B Test Popups & Landing Pages
→ Resending To Non-Openers
→ Running 'Event'
Style Promos
and 7 more points worth considering— I’m not gonna give you the whole thing, click the link and show the man some love on Twitter.
Point being: if email marketing isn’t already part of your strategy, get on it.
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→ Platformer is reporting that Meta is underway with a project currently meant to rival
Twitter. I mean, Facebook has always rivaled twitter and vice versa, but this is a new level. Currently titled P92, it’s a standalone decentralized social network for sharing text-based updates. The project is still early in its development, and there’s no time frame or anything like that, but this is big news given Twitter’s recent woes. You’ll be able to login with your Instagram credentials, but it will be a separate space for posting. There’s been more interest in decentralization lately, so this is an interesting story. You’ll obviously hear more as it develops. Sure sounds Twitter-ish.
→ What else is new with Meta? More details on verification keep dropping, including early returns of much more effective, efficient, and personalized responses to account issues. Zuck is also catching some legal heat (again). This time it’s for failing to act on information re: mental health and social media addiction brought to him by his team. Meta is also threatening to restrict news in Canada for financial reasons— a similar battle happened in Australia, with Meta eventually caving.
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| Email Fun Facts
Open rate of previous email: 40.65%
# of recipients of the above: 8661
# of subscribers as of now: 9,526
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| Jacky Chou
Founder of Indexsy
hello@indexsy.com
Let's Connect on Twitter👇
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Sent to: you
Indexsy Consulting Ltd., 1238 Seymour Street, VANCOUVER, BC V6B 6J3, Canada
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