This is my most unique keyword research strategy
My most unique keyword research strategy is one no one else teaches and I’ve never shared publicly. Until now. I call it “Projected Keyword Success”. It’s not a strategy for finding keywords. It’s a strategy for rating them to help decide whether they’re worthwhile. Here’s how it works:
More details on each step below: Find keywordsI've written many threads on this topic, so I'll send you to the one I think is most helpful: Here's a completely FREE mini keyword research course.
You don't need ANY paid keyword research tools for this.
And yet, you'll be able to find some gem keywords and compete with the big guys after going through this.
Let's jump right in!
🧵... Find the PKS score for each keyword you foundThis is the part I've never shared publicly. I created a spreadsheet that automatically calculates a score for each keyword. The higher it scores, the more likely it'll be a success. I'd normally charge for this spreadsheet because I think it's incredibly valuable. But I decided to make it "pay what you want" (so, free if you desire). You can get it on Gumroad here. Alright. Now that you have the spreadsheet, let me show you how to use it. First, make a copy of it by going to File > Make a copy Then, follow these steps for each keyword you want to score: 1. Put the keyword in the first column. 2. Select an Est Traffic level (high, moderate, low, or none) in the next column. You can base this on search volume, but beware that 0 SV keywords oftentimes bring TONS of traffic. That's why this is just an estimate. Here's what I do:
But it's not strict. Tweak this however you want. Sometimes I change it up based on the site. If it's huge, maybe 1,000 search volume is just moderate and 10,000+ would be "high". Doesn't matter much. 3. Select the number of UGC (User Generated Content) results ranking in the top 10 for your keyword. UGC results are forums, Quora, Reddit, StackExchange, etc. Anything discussion-based where the many users of the site generate the content. 4. Competition DA - this is based on the Moz Domain Authority (DA) of the site with the LOWEST DA ranking in the top 10 results, compared to your site's DA. Example: If your site has a DA of 1 and the site with the LOWEST DA in the top 10 has a DA of 13, you'd select Within 20. 5. Search Intent - this is how well-matched the ranking results are to the intent of the search.
6. SERP Feature at Top SERP features:
Anything that immediately satisfies search intent for most users and keeps them from clicking website results. Not SERP features:
Prioritize keywords with a higher PKS scoreAs you fill out each column, you'll see the PKS score changing. The higher the score, the better the keyword. A high PKS score means the keyword has some combination of good traffic potential, low competition, and/or partially matched or unmatched search intent. Once you fill out the details for a bunch of keywords, you can sort them by the highest score. Click the drop-down chevron icon on the PKS Score column, then click Sort sheet Z to A. If any keyword got a negative score, it'll jump to the very bottom of the table (you’ll need to scroll down to find it). The keywords that get a high PKS score (I'd say above 10) are the ones most likely to be worthwhile for your site (as long as they're in your niche!) BUT: Some caveats…Even if a keyword scores low or negative, it MAY still be a good keyword to target. Regardless of the score, if a keyword makes sense for building out a topical cluster, you should target it. And even if the metrics look bad, reality is typically a bit different than what you see on paper. This scorecard should only serve as a guide. That's it! If you have any questions, let me know. Happy to help. By the way… I’m still hard at work on Curated Niches. If you missed what it is, you can read about it here: It’s currently available for pre-order at the lowest price it’ll ever be - $99. Once it’s finished and I officially launch it sometime this month, the price will be $149. So if you’re interested in it, you might want to get it for $99 while you still can. Niche Site Growth is free today. But if you enjoyed this post, you can tell Niche Site Growth that their writing is valuable by pledging a future subscription. You won't be charged unless they enable payments. |
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