+26% to order completions (simple A/B test)
WiderFunnel had a goal to increase order completions for their client Telestream.
They managed to increase this KPI by 26%.
Here's how:
A. Changed the original background to an image of a smiling girl using the product.
B. Featured the same girl, but emphasized the product and its interface.
Here's how the A/B test looked:
Results:
Variation A increased order completions by 11%.
Variation B - by 26%.
Source: www.widerfunnel.com
Cheers,Charlie Patel ;)
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