Vox Sentences - Everyone deserves an explanation

Hi,

Our goal today is for 47 Vox readers to pledge an annual financial gift to Vox to help us keep our work free for everyone. Will you become one of them?

Here’s why your annual recurring support is so important to us. Most news outlets make their money through advertising or subscriptions. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on:

• Advertising dollars go up and down with the economy. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead.

• We’re not in the subscriptions business. Vox is here to help everyone understand the complex issues shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. And we can’t do that if we have a paywall. 

It’s important that we have several ways we make money, just like it’s important for you to have a diversified retirement portfolio to weather the ups and downs of the stock market. That’s why, even though advertising is still our biggest source of revenue*, we also seek grants and reader support. 

Annual recurring contributions are particularly important because they help us know how much we can budget in the year ahead to help us pay our staff, cover reporting and travel expenses, and commission freelance work.

And why 47? Well, Vox launched on 4/7, back in 2014. I hope that, on the eve of our ninth anniversary, you can help us sustain the next nine years of Vox and keep it free for all. 

Thanks in advance for your support,

Blair Hickman

Executive director of development

*We have strict standards for editorial independence, no matter how our journalism is funded, and guidelines that govern who we will and won’t take money from. Read more here. 

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