Are you bouncing between efficiency and exhaustion?

Hey there,

If you had to pick a word to describe 2023 — what would it be?

Mine would be whiplash.

We're bouncing between bank bailouts, rampant inflation and corporate “rightsizing” - and there doesn’t seem to be an end in sight.

(After all, the Fed is still raising rates.)

And whether you’re a motivated professional, a small business owner or work for a Fortune 500 company— we’re all feeling the whiplash.

One challenge that I constantly hear from RadReaders is that “I'm being asked to do more — with less.”

I mean, Facebook (yeah, I still refuse to call them Meta) called 2023 “the year of efficiency.”

In this call-to-arms Zuck asks his employees to:

• Improve organizational efficiency
• Cancel lower priority projects
• "Garbage collect" unnecessary processes

Efficiency is a recipe for burnout

I take umbrage to the term efficiency.

Sure, it’s a fix. But it’s merely a band-aid.

After all, you’re asking people to get more done in the same amount of time.

(Or said differently, to squeeze water out of a stone.)

And this "brute-force approach" to productivity is a recipe for burnout.

But efficiency is not the same thing as effectiveness.

Effectiveness is working on the right things.

It’s being strategic.

It’s learning how to evaluate opportunity costs.

As Steven Covey says:

To use our own framework, efficiency is $100 work — when you’re applying leverage to the wrong thing.

Why the brute-force approach won’t work

Working more is not the answer.

I get that it feels like a healthy coping strategy in the face of uncertainty.

But by now we know, hustling harder is not sustainable.

(Trust me — and my high blood pressure — we both had to learn this lesson the hard way.)

Instead of powering through the moment, the most important anti-dote right now is:

• Ruthless prioritization and triage
• Clearly setting boundaries (because someone is going to trample upon them)
• Diagnosing challenges and opportunities with creativity
• Being crystal clear about your vision

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My friend — please know that you’re not alone during these uncertain times. We’re all feeling the spillover effects and trying our best to keep our heads above water.

With love,

Khe and the RadReads team