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UFC’s owner snapped up WWE | Tesla delivered, but its profit might not |
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Today's big stories

  1. Tesla announced record quarterly deliveries – but there could be a speed bump around the corner
  2. This Morgan Stanley framework could help you hedge against a stock market slump – Read Now
  3. UFC’s owner Endeavor got hold of WWE in a big, brawny acquisition

Cruising For A Bruising

Cruising For A Bruising

What’s Going On Here?

Tesla rode high on record quarterly deliveries – but its profit could be an accident waiting to happen.

What Does This Mean?

After a lackluster end to 2022, Tesla began this year with a “new year, new me” mindset. So while we resolved to cut calories, Tesla opted to cut prices – offering discounts in all markets, of up to 20%. And sure, that turned out to be a bit of a self-own in China, but the move did give global deliveries a boost: Tesla sent out nearly 423,000 EVs last quarter, outpacing some analysts’ predictions and setting a new quarterly record. But there’s a snag: that's only a 4% uptick from the previous, underwhelming quarter, amounting to 36% growth from the same time last year. And that’s left Elon Musk – who reiterated his famous 50% growth goal back in January – with more than a little egg on his face.

Why Should I Care?

The bigger picture: Pricey plunge.
Tesla’s problems are spelled out pretty clearly in the fine print. See, while deliveries of bread-and-butter Model 3 and Y EVs grew from the quarter before, its pricier (and more profitable) models actually took a nosedive – a sign of a gloomy economy and consumer belt-tightening. Factor in the Pandora’s box Tesla’s opened by starting a price war, and the firm could be forced to slash prices even further.

For markets: Keep an eye on shares.
Tesla's stock has been on a roll this year, almost doubling as investors applauded Musk's push for growth and his production ramp-up. But the stock's future could hinge on how much these efforts have eaten into profit margins – something investors will learn later on this month. And that’s worth watching out for: the company’s already warned that it's ready to prioritize growth over profit – and while Tesla’s high margins mean the firm can afford to cut prices, hitting profit too hard could make even dyed-in-the-wool Musk fans jump ship.

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Analyst Take

Morgan Stanley’s Top Three Portfolio-Diversifying Trades

Morgan Stanley’s Top Three Portfolio-Diversifying Trades
Photo of Stéphane Renevier

Stéphane Renevier, Analyst

You never know what’s around the corner in uncertain times like these, and that’s especially true for stocks.

With that in mind, you might do well to diversify your portfolio – no matter whether you want to find a cheap way to protect your favorite stocks or want to make money from a bearish view

Well, Morgan Stanley has a trick that might help with that: this metric-based framework can help you decide which investments could hold strong when stocks struggle. 

So that’s today’s Insight: Morgan Stanley’s framework for spotting portfolio-diversifying trades.

Read or listen to the Insight here

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Royal Rumble

Royal Rumble

What’s Going On Here?

The UFC's parent company Endeavor stepped into the ring and captured WWE in a $10 billion smackdown acquisition.

What Does This Mean?

Endeavor was originally known for representing film and TV stars, but a series of bumper acquisitions have beefed up its sports and entertainment muscle over the years. One show-stopping move came back in 2016, when it first snapped up a controlling stake in the UFC – the world’s biggest mixed-martial-arts organization. Since then, it seems to have been gunning for another title fight – and Endeavor must have spied a chance to flex its muscles in January, when WWE floated the idea of a sale. The firm announced the all-stock acquisition on Monday, in a deal that values WWE at nearly $10 billion. And with plans in the works to combine UFC and WWE into a single new company, the two contenders will be working as one uber-brawny $21 billion tag team before long.

Why Should I Care?

Zooming in: The old one-two.
This is shaping up to be a dream sports and entertainment “pure-play” for investors. See, while WWE leans toward melodrama with scripted smackdowns and larger-than-life characters, there's still potential for overlap with the authentic combat of UFC. After all, fighter crossovers have happened before, and this deal might open the door for more – with the potential to boost both brands’ popularity. Add in projected cost savings of as much as $100 million, and this could turn out to be a winning matchup.

The bigger picture: No glass jaw.
Economists are warning about the growing risk we’ll be hit by a recession – but Endeavor's bet on the sports and entertainment industry could be a winner even if they’re right. After all, fans tend to lean on their passions when times get tough, and that makes the sector pretty sturdy. Compared to firms in some other industries, then, Endeavor might only face a relatively gentle tap-out – not a full-on knockout blow.

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💬 Quote of the day

“Mankind craves stories, but the world yields only events.”

– Friedrich Nietzsche (a German philosopher)
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🎯 On Our Radar

  1. That’s nuts. Experts are using coconuts to rescue New Jersey’s coastline.
  2. A $700-a-month pad in NYC. The catch is that it’s 80 square feet.
  3. Eat the bugs. The internet suspects there’s an all-powerful conspiracy forcing folk to eat insects.
  4. Bear huggers wanted. New Mexico is looking to hire some professional cuddlers.
  5. Murakami returns. The Japanese writer is releasing his first novel in six years.
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